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How to get product reviewed? Advice needed Nova msg:547049 4:35 am on Mar 6, 2004 (gmt 0) Hello everyone,
I am a newbie in online marketing, and I need your advise.
I run a website, and I am looking for ways to improve my ROI. One of the ways I see is adding product reviews from experts.
I see that many my competitors have reviews of their products on their websites.
So I was wondering how people usually go around it. I mean, should I mention that I am willing to pay for this in my message to a potential reviewer? How should I ask for a review?
Sorry for these questions. I just don't know how to approach someone whom I want to ask to review my product.
Thanks as always for your advices and shared experience.
ronin msg:547050 2:26 pm on Mar 7, 2004 (gmt 0)
I mean, should I mention that I am willing to pay for this in my message to a potential reviewer.
I wouldn't recommend it. Reviews - unlike advertising copy - are supposed to be impartial assessments. If word gets out that you've paid for a product review it will damage your reputation and that of the company who did the reviewing.
Why not contact a couple of publications which cover your field and ask them to include your product in their next comparative review of competing products?
Nova msg:547051 3:12 pm on Mar 7, 2004 (gmt 0)
Thanks for your response. I will try that.
jomaxx msg:547052 4:04 pm on Mar 8, 2004 (gmt 0)
You should also contact potential review sites/publications offering to send a sample copy of the product.
The very top tier of reviewers probably don't want or expect you to provide a free copy, but for most publications money has to be considered a factor.