| 5:19 pm on Feb 24, 2004 (gmt 0)|
I have not heard too much good about CJ for advertisers. You might be betteroff with one of the other big networks.
| 7:00 pm on Feb 24, 2004 (gmt 0)|
First, the $3,000 deposit is presumably to make sure affiliates have some likelihood of getting paid. That seems reasonable to me. I can't comment on the other costs, but there are cheaper networks out there if that's an issue.
Second, you really shouldn't approach this as "trying something out". You have a responsibility to be serious about your business, because you're asking affiliates to make a considerable leap of faith. Placing ads properly takes a lot of work and a lot of skill. It may even be necessary to develop new content to showcase the program. Plus, affiliates are gambling on you to be able to produce a better return than the programs they are already promoting.
I guess what I'm saying is, if you're not committed to having a successful affiliate program, then don't even bother trying it out because it's 100% certain you will fail.
My two cents.
| 11:16 pm on Feb 24, 2004 (gmt 0)|
Are you looking to test out the cj network, or to test out whether your program will be successful if you go the affiliate route. If you are doing this because of the latter, I'd say hand recruit a few affiliates that you think could sell for you, and see what happens. If they are successful, then it would be time to decide whether to run a program in-house, or whether to use a 3rd party like cj.
| 3:07 am on Feb 25, 2004 (gmt 0)|
You have an obvious advantage of going with CJ--more affiliates. Thousands of webmasters will see your company's program without ever having to see your site.
| 1:27 pm on Feb 25, 2004 (gmt 0)|
Yeah, thousands of mostly worthless affiliates. Go with quality. It will bring you more money. And BTW, CJ isn't quality.
| 1:58 pm on Feb 25, 2004 (gmt 0)|
So, Hanna, can you tell us which ones in your opinion are quality?
I've been considering shareasale because of the cost factor- this is my first e-commerce venture, and I don't have that kind of money to play with.
| 3:04 pm on Feb 25, 2004 (gmt 0)|
We just took over a site with two affiliate programs through two sites, CJ and Performics. CJ has way more affiliates but the traffic is garbage and the profits are minimal. Perfomics affiliates has a much better conversion and profit. Beyond that, I am not an expert.
But I have heard from merchant after merchant that CJ does not do as well and good luck in getting customer service.
| 5:51 pm on Feb 25, 2004 (gmt 0)|
There is no magic bullet in affiliate marketing. Regardless of the network, to some degree your success will be based on your offer, market, conversion rates and how much effort you put into recruiting top partners. Many people think the networks are the answer and yes they are part of the answer. I guess you could say the network is the foundation, but without lots of work the house will never get built.
CJ ='s large volumes of affiliates. Some are supers and many barely know how to put up a banner and will never make sales. Yet I have had many client's on CJ that are doing 100K to 3.2 million in sales and one even cutting individual commissions checks in the 10K a month range. So there is lots of money to be made on CJ but it does not happen on its own. It takes lots of recruiting effort and many other things to do it successfully.
Similar results can be attained on other networks or even Indie programs, it just takes more recruiting and takes longer to build up your base of top performers. So the way I see it, you "pay to play" either way. You either pay the higher cost of CJ and get off to a faster start (but it still takes work) or you start on another platform, wait months to make sales wonder why sales are not coming in OR you pay someone to recruit for you.
Either way the goal should not be to get 1000s of partners, which is what you get on CJ, but enough top quality partners that know how to make sales. Most of my CJ programs have about 2000 affiliates, 600 active and 20 top performers. So if you can find a way to just get those 20 top performers you can skip CJ. But how do you find those? It's a lot harder without the benefit of a network.
Sharesale is a great network that costs less than CJ. But you get what you pay for and there are not as many affiliates or as many top performers there as there is on CJ. In-house software is much less expensive but there is also more labor involved and a heck of a lot more recruiting. So again, one way or another you pay to play.
There is much more involved in launching an affiliate program than many people realize. So as someone said earlier - it's not something you should go into thinking you will just "try it out".
It's not as passive at doing PPC, where you just tweak your KW and check your stats - it's a lot of work to do it right and be successful. And you aren't just dealing with paying a PPC company and if it does not work you just cancel the account. You will be building partnerships with real people, who will come to rely on and trust in you. So I would recommend not even trying to launch a program unless and until you fully realize the time, money and effort that will need to go into it and are committed to do what it takes to build a strong program that strong partners will want to join.
Best of luck to all, Linda
| 12:56 am on Feb 27, 2004 (gmt 0)|
|.....CJ has way more affiliates but the traffic is garbage and the profits are minimal..... |
I don't get it.... Aren't both of these programs CPA? Since the advertisers don't pay unless there has been an action, why would one traffic be less desirable than another one? Unless you are talking about traffic levels that are stressing the server to the breaking point, who really cares if 1 in 100 CJ visitors convert when 1 in 50 might convert with Performics?
Am I missing something? Is it the size of the transactions? Is it something to do with shipping? Wouldn't a commission schedule and shipping charges take care of that?
| 11:46 am on Feb 28, 2004 (gmt 0)|
IMHO you should look at BeFree if you want to rub elbows with a higher tier of merchants.
| 6:45 pm on Mar 1, 2004 (gmt 0)|
For the ~$5000 it takes to start up an affiliate program consider what you get in return. Consolidated payments to your publishers, tracking, reporting, scaleability, and affiliate support to name a few. The cost is high to support these technologies and personel resources. It's also high to weed out small advertisers. If you're a small adv then look at something like monstercomerce or myaffilaiteprogram. If you're more serious about affiliate marketing then check out some big networks:
Depending on what you are trying to accomplish, large affiliate networks can be a good investment.
| 11:21 pm on Mar 16, 2004 (gmt 0)|
is myaffiliateprogram considered small?
I thought they were part of the big 5 or 6 programs.
I need an affiliate program and I want to do something very serious.Can someone please let me know which affiliate program will be best for me? I am willing to spend as long as it gives results.
[edited by: eljefe3 at 3:07 am (utc) on Mar. 17, 2004]