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Amazon Affiliate Statistics
Conversion rates
longen

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 2106 posted 3:26 pm on Feb 15, 2004 (gmt 0)

When you sign into the Amazon Affiliate page they list various conversion rates for different pages or linking methods.
For Homepage they say 14%. Is this realistic, snail mail shots would rarely get more that 6% even when targetted. Anyone have some real figures?

I just started adding Amazon links, only a few orders so far, but since i have't had time to properly target them there is probably a lot of room for improvement.

 

rfung

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 2106 posted 6:34 am on Feb 16, 2004 (gmt 0)

I have direct link to items and my conversion rate is 34%. granted, that's from the actual users who click to go to amazon. A ton more see the link on my site and do not click through...

but that's just a way amazon keeps track of the numbers.

longen

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 2106 posted 8:50 am on Feb 16, 2004 (gmt 0)

34% is an astonishing rate, if you can get the traffic you'll be self employed.

With my book links i include a small image of the book from the Amazon site, together with a Text Link. I'im considering dropping the image, having text only, but making it obvious that the browser is going to an affilate site.

esllou

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 2106 posted 10:51 am on Feb 16, 2004 (gmt 0)

amazon conversion stats have always been skewed since they started AWS....only counting clicks from web services when someone goes through to the amazon site itself with something in the shopping cart. You can get xml/shopping cart conversion rates of 80%...and that skews everything else.

ThomasB

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 2106 posted 10:56 am on Feb 16, 2004 (gmt 0)

The important thing with most programs is:
You have to be careful where they start the conversion-rate. If they start counting on their site it's most of the time much higher than if they start tracking on your site.

onlineleben

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 2106 posted 12:48 pm on Feb 16, 2004 (gmt 0)

Since the homepage link is not targeted at all, not many people click on it. Low number of clicks and some sales result in high conversion rate.
The CR for the "direct links", which is in the 5%-6% range sounds reasonable (when traffic is targeted).

BriGuy20

10+ Year Member



 
Msg#: 2106 posted 6:35 pm on Feb 16, 2004 (gmt 0)

I'm not sure about homepage conversions (I thought it was around 5%, but they have taken away overall percentages from the associates page), but I seem to get anywhere from 3 to 5-6% with targeted ASIN (i.e. direct-to-item). As the saying goes, your mileage may vary.

Keep in mind that the listed percentages count ALL items. An accessory counts numerically as much as the item you might be promoting, despite a significant difference in price. One might wish to be careful when taking Amazon numbers at face value.

Chicken Juggler



 
Msg#: 2106 posted 9:38 pm on Feb 16, 2004 (gmt 0)

I tried to set up with Amazon the other day and could not find where to sign up. I went to Barns and Noble and found it quick and signed up with them instead. Is one better than the other.

longen

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 2106 posted 10:27 pm on Feb 16, 2004 (gmt 0)

Thanks, that clears ups the % rate. I'll be happy if i manage 3%.

rfung

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 2106 posted 8:30 pm on Feb 17, 2004 (gmt 0)

Longen:

as others have pointed out on the thread, 34%(actually right now is 29%) is counted from the users who click on Amazon. So if I have 1000 hits a day, and only 1% of those click, and then I'll get 30% of them actually buying(not that these are my actual numbers). I don't think I'll be rich anytime soon :)

Chicken:

Amazon is better. Why? my market is books. The other day I had a sale of a stainless steel blender. How on earth? You wouldn't be able to cross sale items like that on B&N. The mere fact that Amazon sells from toys to trucks(well figuratively) means that the cookie you set on the user's computer might give you a sale later down the road when the user goes back to Amazon to buy something unrelated to your site altogether.

MaxedOut

10+ Year Member



 
Msg#: 2106 posted 9:57 pm on Feb 17, 2004 (gmt 0)

Chicken Juggler --- Amazon refers to their affiliates as associates. Look for the "join associates" link near the bottom of the homepage.

coconubuck

10+ Year Member



 
Msg#: 2106 posted 5:39 am on Feb 18, 2004 (gmt 0)

In the estimation of people here, what is the average conversion rate with Amazon? Also, I am guessing that the more you focus on specific products, the better you do? Is that correct?

longen

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 2106 posted 7:20 pm on Feb 19, 2004 (gmt 0)

I have a book link that is 100% content related, tons of clicks, but only one sale. I'm wondering if most of those clicks are non-UK, so they don't want to buy from amazon.co.uk

nativenewyorker

10+ Year Member



 
Msg#: 2106 posted 4:21 am on Feb 20, 2004 (gmt 0)

rfung said:

The mere fact that Amazon sells from toys to trucks(well figuratively) means that the cookie you set on the user's computer might give you a sale later down the road when the user goes back to Amazon to buy something unrelated to your site altogether.

Sorry to burst your bubble, but Amazon will only give you credit for a sale if your user buys something from Amazon after being referred directly from your site and does so within 24 hours. This means that if you send someone to Amazon and that person comes back several hours later to make a purchase by typing Amazon into their browser, you earn nothing. If you send Amazon a visitor and that person leaves their browser open for 25 hours and then makes a purchase, you again earn nothing.

onlineleben

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 2106 posted 11:03 am on Feb 20, 2004 (gmt 0)

>>I have a book link that is 100% content related, tons of clicks, but only one sale. I'm wondering if most of those clicks are non-UK, so they don't want to buy from amazon.co.uk <<

Two steps you should take:
aa) install a small tracking script that forwards the click to amazon.
check the IPs that the script records if they are UK or maybe US

bb) if aa) returns lots of foreign (non UK) visitors to your site clicking on the link, install links to the US or CA versions of Amazon as well

Chicken Juggler



 
Msg#: 2106 posted 2:29 pm on Feb 20, 2004 (gmt 0)

Thanks nativenewyorker that is the way I figured they would do it. I have a friend that has a Crucial account and I clicked on his site and bought something. he did not get credit because I already had an account with Crucial. Does Amazon do this.

longen

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 2106 posted 5:23 pm on Feb 20, 2004 (gmt 0)

Thanks onlineleben

When results differ from the expected/average it does call for analysis/experimentation.

nativenewyorker

10+ Year Member



 
Msg#: 2106 posted 5:23 pm on Feb 20, 2004 (gmt 0)

Hi Chicken Juggler,

Amazon does pay commissions for sales made to existing customers. They offer a linking method called Quick-Click Buying that greets existing customers by name and allows them to easily add items to their shopping cart.

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