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Burst, Flycast, Defaults Everywhere

 6:10 pm on Jun 21, 2000 (gmt 0)

I know we are in the summer doledrums, but the excessive number of defaults right now is almost a bit much to take. On our sites with banner advertising, we finished our biggest week ever last week - mid-summer no less. We ran 60% defaults on Burst and 70% defaults on Flycast yesterday (with cpc's removed).

What do you others with banners think about the current state of advertising?



 6:33 pm on Jun 21, 2000 (gmt 0)

my current Flycast stats from last 4 days

effective net "take home" CPM $1.98 (this includes defaults, everything)

default rate: 14.7 percent

I do not use Valet or their newsletter sales.

BUT, I am concerned that much of my inventory is being purchased by one buyer. If they pulled the plug and weren't replaced, I'd be in the 50 percent range. At least it's not DrKoop.


 10:19 pm on Jun 21, 2000 (gmt 0)

I'm not a shill for Flycast/Engage, frankly they are the only banner broker that I've ever used, so my experience is pretty shallow. IF I thought that another firm would perform better over the long term (in the under 1 million impressions per month category), I'd give them very serious consideration.

That said, I'm still pleased with Flycast. For me, April was definitely on the skids, May was better, June is shaping up to be one of my best banner months ever (I avoid the obvious pun here).

Edited by: rcjordan


 12:59 am on Jun 22, 2000 (gmt 0)

Nah, stick with FC for now. I am going to make a move here sometime soon. I'm shopping for an agent now. We are doing 100k (20-30k unique) a day on another site and this &^%$ stuff of $100-150 a day is close to intolerable for that kind of traffic. Double Click is so picky on mp3 sites that we can't get in there. Three letter, IPO. (you know what IPO spells backwards is don't you? DOA)


 1:05 am on Jun 22, 2000 (gmt 0)

You saw my post on 24/7 [webmasterworld.com], right?

The truth is, no one seems to be happy wherever they are (grass is greener syndrome).

Edited by: rcjordan

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