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How much to charge for advertising?
A company wants to advertise on my site

 7:59 pm on Jan 14, 2004 (gmt 0)

Hi everyone,

I've got a website which recieves between 1000 - 1500 uniques a day, and at least 35,000+ page views a month.

I don't have any advertising on my site except for adsense, a few affiliate programs where appropriate etc. I recently got an email from a company saying that they'd pay me to place a banner on my front page, or any other page on the site.

I'm interested in this, but I have no idea what would be fair to charge for this? It's a fairly large banner too, 468x60.

Any ideas?



 9:00 pm on Jan 14, 2004 (gmt 0)

It would largely depend on the market your site is operating in or more importantly the audience that your advertiser is trying to reach.

Also you need to consider the type of pricing you would like to impliment. Namely CPC or CPM.


 9:09 pm on Jan 14, 2004 (gmt 0)

468x60 is the most common banner size out in webland.

I would just go for a flat fee of say $100 for 3 mths to see if both parties are happy.



 9:29 pm on Jan 14, 2004 (gmt 0)

Well the reason I was asking for the target market was to gauge an accurate price. I'd take an assumption along the following lines:

1000 = Page views per day
0.25% = Click Through Rate (assuming targeted traffic)
75 = Clicks Per Month

I'd then visit Overture and Google and find out what the going rate was for a click to an advertiser in the target market. Discount it as you are a new business and charge based on the traffic assumptions you’ve made.

So in the example above, if you thought $1 a click was achievable then charge $75 per month flat fee. Alternatively charge them $2.50 CPM, which would get you the same $75 per month but would increase as your traffic did.


 9:54 pm on Jan 14, 2004 (gmt 0)

Hmm. For that little revenue per month, I don't really think it's worth it. I'd rather just continue with what I'm doing now, as it's working well.

Thanks for the advice guys - I'll keep it in mind!

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