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a weird banner tip --works for me
rcjordan

WebmasterWorld Senior Member rcjordan us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 12 posted 6:49 pm on Jun 28, 2000 (gmt 0)

Using an image of a face or upper torso & head (human, and evidently apes & monkeys) has a positive effect on CTR --on my sites it's at least a full percentage point for humans and -judging from the 'Punch the Monkey' and 'Bonzi' campaigns- 3 to 5 percent for our cousins.

I'm not kidding here, though it is kind of funny.

 

Brett_Tabke

WebmasterWorld Administrator brett_tabke us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 12 posted 5:51 am on Jun 29, 2000 (gmt 0)

I can't believe that punch the monkey ad is still running on sites. I'm also surpised there aren't a million knockoffs copies running around. The cpm that thing gets is incredible.

rcjordan

WebmasterWorld Senior Member rcjordan us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 12 posted 12:56 pm on Jun 29, 2000 (gmt 0)

Compaq has a new "put crosshairs on cpu" copycat of style and there is a "click the shopping cart" one, now, but I'll bet the ctr is lower than the monkey. BTW, every post I've ever seen on PTM says that he gets 8 percent ctr --that's ten times the average.

NFFC

WebmasterWorld Senior Member nffc us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 12 posted 11:34 am on Jul 2, 2000 (gmt 0)

An exibition of anti-banners:

http://www.hi-res.net/sb/clickhere.html [hi-res.net]

rcjordan

WebmasterWorld Senior Member rcjordan us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 12 posted 2:17 pm on Jul 2, 2000 (gmt 0)

apparently, the above anti-banner exhibit didn't design it cross-platform --could only view it on MSIE.

Brett_Tabke

WebmasterWorld Administrator brett_tabke us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 12 posted 2:54 pm on Jul 2, 2000 (gmt 0)

But it was a pretty blank grey screen none-the-less.

rcjordan

WebmasterWorld Senior Member rcjordan us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 12 posted 7:32 pm on Jul 7, 2000 (gmt 0)

It appears I'm going to become the "All Bonzi, All The Time" site... not that I'm complaining with the $check, but that purple gorilla is now buying 66% of my brokered inventory. His CTR, btw, is averaging over 8% (note the lack of a decimal point in that CTR).

The good news is that he's holding my default rate down to 15.6%

Brett_Tabke

WebmasterWorld Administrator brett_tabke us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 12 posted 12:47 pm on Jul 11, 2000 (gmt 0)

8% - does that bite or does that bite? Put that puppy on a target="_new" window.

rcjordan

WebmasterWorld Senior Member rcjordan us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 12 posted 2:33 pm on Jul 11, 2000 (gmt 0)

>8% - does that bite or does that bite? Put that puppy on a target="_new" window.

yeah, factoring in the all percentages, the "dissipation rate" for that one banner is around 3%

NFFC

WebmasterWorld Senior Member nffc us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 12 posted 7:52 pm on Jul 12, 2000 (gmt 0)

In the UK some banner ads are appearing with that " I kiss you" bloke.

Replace the monkey [currently starring in "Punch the Monkey']with him and see the first ever CTR of 100%.

rcjordan

WebmasterWorld Senior Member rcjordan us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 12 posted 7:58 pm on Jul 12, 2000 (gmt 0)

I've had some non-rotating buttons go into the 15-18% CTRs on pages that were doing 3K impressions per day. The client nearly had a stroke.

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