homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Home / Forums Index / Advertising / Affiliates
Forum Library, Charter, Moderators: eljefe3 & skibum

Affiliates Forum

Paid Advertising - What to charge

10+ Year Member

Msg#: 11516 posted 3:43 pm on May 4, 2006 (gmt 0)

I am very familiar with paid advertising as I have a few sites that are niche related where I do have several "sponsors". These are pretty easy to come up with a figure by looking at the competition and taking into a account "what the market will bear"

However on Monday I launched a new site that is really a new concpet and an area I have never marketed too.

I guess to cut to the chase, is there any forumla on what you should charge for paid advertising based on unique hits or traffic per day. I have no clue on what to start off at. Thanks

[edited by: eljefe3 at 3:55 am (utc) on May 5, 2006]



WebmasterWorld Administrator 10+ Year Member

Msg#: 11516 posted 4:09 am on May 5, 2006 (gmt 0)

You can always get a rough estimate by looking at how much the average PPC bid is for the terms. Then based on a general CTR and unique visitors, you could come up with an initial amount and then either lower or raise depending on what the market bears.


5+ Year Member

Msg#: 11516 posted 12:31 am on May 7, 2006 (gmt 0)

Check out any traditional media in the market. See what their rates are and compare to your other site. Perhaps there is a ratio there you can play with.


Global Options:
 top home search open messages active posts  

Home / Forums Index / Advertising / Affiliates
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved