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Visitor Source quality
What is converting well?
zoltan

10+ Year Member



 
Msg#: 11392 posted 7:42 am on Mar 27, 2006 (gmt 0)

I would like to hear your opinions about what kind of traffic is converting well on your website(s).
I categorize source:
- search engine
- ppc
- content advertising (AdSense, YPN, etc.)
- directory listings
- affiliate marketing
- reciprocal links
- banner advertisement

So, let's just presume that you get the same number of visitors from each of the above sources. What source is convering better than others?

 

Webwork

WebmasterWorld Administrator webwork us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 11392 posted 4:46 am on Mar 28, 2006 (gmt 0)

Interesting. No line item for "direct navigation via domain name".

Something for you to consider: Some of my longest domain names (majority are currently parked) have the highest clickthrough rates (on the ads that appear via domain optimized links on the landers). I'm not talking about the old generic take-all-commers landers.

Self-selection? Self-filtering? "Dang, I just typed the long URL I darn well am going to click on something other than the back button!"?

One thing that I am able to add to the mix, via the system I use to park my domains, is to upload "on domain topic links".

Bottom line: Any doubt that the more filtered the traffic the better the performance of the visitor, measured by favorable behavior? The clearer the signal "this is what you will find when you arrive here" the more likely that those who arrive will click on something that is responsive to that which motivated their journey.

So, my 2cents: Grab some on topic longer URLs, especially if the value of the click is high. Only takes a few clickthroughs to pay the annual registration fee.

hobbnet

10+ Year Member



 
Msg#: 11392 posted 2:31 am on Mar 29, 2006 (gmt 0)

search is typically the highest quality traffic in my experience.

Some other large traffic sources you are missing in your list are email and pops. (among others)

zivkovicp

5+ Year Member



 
Msg#: 11392 posted 6:53 pm on Mar 29, 2006 (gmt 0)

for me it's search, then type-in and links from other sites.

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