I have a website in the real estate / mortgage industries. I've been using Adsense since the beginning and its been a great way to monetize my website. But as the site matures I am looking to reduce my dependence on one source of revenue. Yes, Adsense made me very lazy because it was such an easy solution.
I have people emailing me asking me to advertise often enough that its time to step up and implement my own advertising program. The problem I'm having in doing this is establishing my rates. Is there any source that gives average CPM rates by industry? Whats the best way to establish my rates?
Don't sticky. This is a community for everyone to learn.
If you feel you can get a HUGE number of leads per day, then you should contact a company in your niche to dell to them directly. If not, then join some affiliate programs. In your industry, those leads pay well and you might be suprised.