|Most affiliate programs are not as good as Adsense|
|...Plus, they may have opportunities for affiliate sales, which can be far more profitable than AdSense in some categories... |
The above was extracted from a post made in the Adsense Forum about why some of us have multiple sites?
It's much easier said than done! There are several major issues with what he said.
1. Affiliate minimum payout levels are typically too high for most sites except somewhat rare high traffic websites. Often it's $50 to $100 or even more before a check is issued, which likely will take many mos or even yrs to achieve. Say you have 10 direct affiliate accounts at 10 places. That means you may need $1000 in commisisons to get paid by all. However, with Adsense you can still do 10 different offers but all in 1 account with 1/10th the payout level.
2. Affiliate banners often stop working requiring hard work updating pages. Worse yet they are no longer offering the program at all, either direct or thru a place like Commission Junction (who often suddenly drops advertisors).
3. Some affiliates seem to not give credit for orders. Prime examples are the 3 major Poster affiliates and others I had personal negative experience with (which I won't mention specifically here as it may not be allowed according to the TOS).
4. Since it is said a buyer visits about 7 times on average before deciding to buy, after so many times he often ends up going direct to the company and not using the affiliate banner and affiliate code. He may also order direct by email or phone, which in effect bypasses the affiliate source. (I have been there and done that myself many times over the yrs).
I know this is the affiliate forum but I am sorry to say we had lots of very negative experiences with various affiliate programs over many years, most of which involved the above 4 issues.
And yet I make twenty times more from affiliate sales than from AdSense.
AdSense is great for almost all type of sites. It's very convenient and you don't need to spend a lot of time with it. You just add the code to your pages and optimize it a bit but that's it.
Even for bigger sites Adsense works really good. Affiliate programs on the other hand require more time. The minimum payout may be an issue but AdSense also has a $100 (If I remember correctly?) payout level.
You can promote them with small sites but unless it are niche sites with a good amount of targeted traffic it may not be worth it. It's a lot faster to promote then with AdWords (or other PPC programs), although it's possible to lose money this way. The competition is high..
(About 90% of my income still comes from AdSense and other similar programs but I'm working on it)
Its always best to diversify your streams of revenue. Along with Adsense, I promote hotel reservations, affiliate programs, Amazon, Chitika, and a few other programs.
You never know - one day you may be starting a thread, "I am ruined because I got kicked out of Adsense..."
Adsense made me 0.2% of my aff program revenue last month.
If you're just running banners, you may be right, but to work with content related aff programs that are integrated into the site, there's no comparison.
Most Adsense sites will not generate as much ROI as a purpose built aff site, but I agree that if you're just monetising existing traffic then Adsense may convert better.
trader, it's not an either/or decision. As I've said in more detail in other threads in this forum, you can build pages/sites that make money from both an affiliate program (Amazon, mainly, for me) and from AdSense....
|$50 to $100 or even more before a check is issued, which likely will take many mos or even yrs to achieve. Say you have 10 direct affiliate accounts at 10 places. That means you may need $1000 in commisisons to get paid by all. |
That's where a network like CJ comes in handy, no? But you have to think, if it's going to take you months or years to make $50 or $100 from an affiliate program, is it even worth your time to register and put the ads up?
|banners often stop working requiring hard work updating pages. Worse yet they are no longer offering the program at all, either direct or thru a place like Commission Junction (who often suddenly drops advertisors). |
It happens, and it sucks. I agree. I've had CJ drop a pretty good advertiser on me. Months later I still haven't cleaned up all the offending ads. I've got one advertiser who updates existing banners periodically, so new ones show without any code changes. I love that. Please, do more of that, whoever may be listening.
|Some affiliates seem to not give credit for orders. |
Again, true. 100% true. I've had the experience of sending hundreds of clicks without getting a single commission. It sucks. You have to try and then move on. The little green bar indicators in CJ are not always (or even often) reliable.
|Since it is said a buyer visits about 7 times on average before deciding to buy, after so many times he often ends up going direct to the company and not using the affiliate banner and affiliate code. |
Truer for some products, less true for others. If they go back to the seller directly, your cookie should still be live. If they go back via someone else's link, they've taken your commission. I'm sure it happens.
That said, I earn much more from affiliate programs than AdSense. It's not a fair comparison, though, because I have more experience with the former.
It just depends on your site or promotion method and the traffic it attracts. If you have people looking to buy, then sell them stuff through affiliate programs and get a much higher effective CPM than you'll get with AdSense and make a lot more money. Figure out which keyword is likely to be the 7th click or search and put affiliate links in front of those people.
If you have people just browsing and not looking to buy then put up contextual ads & if it is a blend experiment with both and find the optimal balance.
The more time you spend on affiliate marketing the more you make in the long term, i done a test on one of my sites for one whole month by taking off affiliate text links and adding adsense and my income for that month dropped 95%.Remember 90%+ of the ads on adsense are from affiliates or sites with affiliate programs, so why make $1.00+ a click for a loan ad on adsense when you can make $100+ or 4% of the total loan from there affiliate program.
Its upto the webmaster and how much time does here what to put into making more money, if for etc you have a high traffic niche site you can start off with google adsense to pay for the hosting and bandwidth cost then its best to look into affiliate programs in your niche.
All you need to do is look at the ads loading in your site google adsense and see if they have a affiliate progrom then add a small text link to your site and see if you get leads!
|norton j radstock|
I earned $150 dollars from commission on a single sale this week. My record is $360 on a single transaction. It would take a lot of clicks to equal this.
>I know this is the affiliate forum but I am sorry to say we had lots of very negative experiences with various affiliate programs over many years, most of which involved the above 4 issues.
It is all about numbers.
If I send 5 million users per month to a site that promotes a "good" merchant I will make about 5 times as much as I would make from sending those same users to a site that sells junk and promotes Adsense.
Merchants can be a nightmare. They want you, they don't want you, they only want you at a price. They want an unfair share, they want to control you. They want to buy you, they want you to come to their offices to explain to their people how you achieve "magic".
Merchants generally pay more, but, they can be trouble!
My only advise is this.....learn to deal with them. I make you money, if you don't like what I do, ditch me!
I'm not in the business of educating you, I'm in the business of sharing your profits as your salesperson.
If I don't improve your bottom line you shouldn't be doing business with me. If I do, then live with it!
Bad attitude, IMO....
I'm in the business of helping you make more money, which is why we can build a long term relationship from which we both profit.
Which probably explains why my merchants aren't a nightmare. Attitudes are kinda contagious :)