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Advertising Rates.
kenc1959




msg:546409
 12:04 am on Feb 11, 2006 (gmt 0)

I have a locally oriented website that gets about 15000 uniques a month, 40,000 page views. I have been receiving inquiries about advertising on the site. I do not want to do PPC or any kind of tracking, would rather do it on a time scale of monthly, biannually or annually.

I do pretty well with Adsense on my site and want to remain constant with that. I Any general figure would be of great help, I am looking at a starting point for a 160x160 image ad. no tracking, no cookies, no ppc

 

sandor




msg:546410
 1:31 pm on Feb 11, 2006 (gmt 0)

have you looked at what your competition is charging for similar ads

MikaelTC




msg:546411
 9:33 pm on Feb 23, 2006 (gmt 0)

"Standard Rates" are really just a starting point for negotiations, it's hard to decide how much a group of users is worth without also asking "to whom."

Assuming that your traffic is steady you can just pick a value that sounds reasonable. Not knowing your site I'll just pick $10 CPM so the math is easy. $10 CPM at 40 thousand impressions comes to $400 a month in total inventory, and since you don't want to do tracking, you probably also don't want to worry about rotation, so there you go. $400 a month.

For a very targeted, local site you could potentially look at $20-30 CPM or higher, depends on how targeted the site is. The more targeted the site, the more it's worth.

Does that help?

kassius




msg:546412
 10:33 pm on Feb 23, 2006 (gmt 0)

use AdBrite to set your own ad rates, and approve or reject every ad that's purchased for your site.

[edited by: eljefe3 at 2:04 am (utc) on Feb. 24, 2006]

hunderdown




msg:546413
 2:10 am on Feb 24, 2006 (gmt 0)

Base it on what you make from AdSense. If the ad replaces the AdSense block, charge at least 1.5 times what you are earning from AdSense.

If you put it on the page along with an AdSense block, charge approx. what you earn from AdSense....

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