Msg#: 11249 posted 12:04 am on Feb 11, 2006 (gmt 0)
I have a locally oriented website that gets about 15000 uniques a month, 40,000 page views. I have been receiving inquiries about advertising on the site. I do not want to do PPC or any kind of tracking, would rather do it on a time scale of monthly, biannually or annually.
I do pretty well with Adsense on my site and want to remain constant with that. I Any general figure would be of great help, I am looking at a starting point for a 160x160 image ad. no tracking, no cookies, no ppc
Msg#: 11249 posted 9:33 pm on Feb 23, 2006 (gmt 0)
"Standard Rates" are really just a starting point for negotiations, it's hard to decide how much a group of users is worth without also asking "to whom."
Assuming that your traffic is steady you can just pick a value that sounds reasonable. Not knowing your site I'll just pick $10 CPM so the math is easy. $10 CPM at 40 thousand impressions comes to $400 a month in total inventory, and since you don't want to do tracking, you probably also don't want to worry about rotation, so there you go. $400 a month.
For a very targeted, local site you could potentially look at $20-30 CPM or higher, depends on how targeted the site is. The more targeted the site, the more it's worth.