I have a very niche specific informational site that earns revenue through AdSense/an affiliate program. A few months ago I started an email list for this site. I'm currently getting subscribers (double opt-in) at a rate of about 1,300 per month. I'm now looking to monetize this list to, at the very least, make enough so that it can pay for itself.
The email list is 100% text based (and will stay that way), so that rules out a few types of advertising options.
Basically what I'd be looking for is a seller of a product/service my visitors would be interested in that would advertise in the email list on some type of flat fee scale.
For example, $x.xx for every y,yyy subscribers.
My question is, where do I find that? I get emails all the time from people asking about advertising on my site/email list, but I've turned every single one of them down due me feeling that what they're selling is not of a high enough quality (crap) to put in front of my visitors.
Do I go out looking for advertisers? I mean, I can think of a bunch of relevant products... do I just send emails to the makers of them asking if they'd be interested in advertising in my email list? That feels sorta... I don't know... spammy. Then again, how else do I find them?
Also while on the subject, for the people with email lists, is the "$x.xx for every y,yyy subscribers" advertising structure common? If so, is there a general idea as to what the actual numbers are?
Thanks in advance for any help.