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Affiliate ad placemet/ hot zones

10+ Year Member

Msg#: 11160 posted 1:33 pm on Jan 17, 2006 (gmt 0)

I am getting set to launch a new section of a website that will contain a series of niche related articles on different topics within my niche. I have the page layouts more or less constructed in my head. I plan on placing Adsense ads in the upper left of the page and affiliate banners along the tops and bottoms of pages with the most promising affiliate banner along the bottom.

My questions are:

- does anyone disagree with this placement method/why?

- how does everyone feel about repeating certain affiliate banners in multiple articles if they happen to apply and appear to have potential?

- have most people who have done something similar noticed a considerable increase in revenue after your articles begin showing near the tops of SERP? (My site is an established site/ only this section is new)and how long has this taken?

- anything else I am not considering?



WebmasterWorld Senior Member jomaxx us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 11160 posted 6:26 pm on Jan 17, 2006 (gmt 0)

This is not pay-per-click and putting links in hot zones won't be of much use, IMO. Affiliate marketing is about more than just maximizing clicks.

Also banners and graphic links are vastly less effective than a text link integrated into your site content, IMO. The exception to this is thumbnails of books/posters/products, because they tend to trigger curiosity. People like to click on interesting pictures. But logos and banners scream "no need to click here".

Small Website Guy

10+ Year Member

Msg#: 11160 posted 8:59 pm on Jan 19, 2006 (gmt 0)

I agree with Jomaxx above. The only reason I have banner ads on my site is so that if the sites paying me look at my site, they think I'm being a good sport about promoting them.

Google Adsense ads bring in a lot more money (compared to banner affiliate ads... text links in relevant text to affiliate sites makes more money than Google ads).

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