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does the main color(s) of your site influence sales?
koen




msg:542844
 9:55 pm on Dec 9, 2005 (gmt 0)

I have this page and designing it with shades of grey really fits the topic imho. But I'm a bit scared that colorful sites attract more people, keeps people more cheerful and hence influences the clicks on banners (which I hope to keep in style with my site). Any perspectives on this?

 

Vlad




msg:542845
 3:46 am on Dec 10, 2005 (gmt 0)

try running a split test and see if it makes a difference.

MarkWolk




msg:542846
 9:18 am on Dec 10, 2005 (gmt 0)

Do some research on the meaning and perception of colors. This search [google.com] on Google will give you some interesting pages.

voices




msg:542847
 12:14 pm on Dec 12, 2005 (gmt 0)

Well they say blue invokes trust. If want people to leave your site (click on a banner) Maybe a bright banner on a gray background will draw them in.

I think that most people have no design sense and as long as the site is clean and easy to read, has what they came for, they will stay.

zivkovicp




msg:542848
 1:14 pm on Dec 12, 2005 (gmt 0)

Blue -> Trust
Grey -> Solidity, Stability
Yellow -> Cheap, Weakness
Red -> Action, Passion, Strong Emotion
Light Green & Blue -> Calm
White -> Purity
Black -> Elegance, Style, Strength, Death

There is more but I can't remember them all. I do know that on average MALE visitors prefer solid dark colours like Blue, Black, Green... while FEMALES prefer pastel colours and lighter shades of the above.

Play with the colours until you figure out what works for you.

digicamhelp




msg:542849
 1:50 pm on Dec 12, 2005 (gmt 0)

Interesting, I have a fairly colorful site, particularly compared to others with the same theme, but I drool whenever I see one created in attractive shades of gray. Saying that, I think it should have at least one accent color. Graphics and image ads will take away some of the "dullness" that you may feel it has now. The use of white would be important too. Make sure the content is easy to view with the eyes.

gamb




msg:542850
 3:11 pm on Dec 14, 2005 (gmt 0)

depends what you want people to do. Is your goal to have them leave your site and click on an ad?

koen




msg:542851
 4:17 pm on Dec 14, 2005 (gmt 0)

On this site my goal is 1) let them enjoy the quality material and hope they'll use it as a further reference for themselves (or others) 2) buy a related product, eg a book about the topic they are reading

MinorOne




msg:542852
 10:58 am on Dec 15, 2005 (gmt 0)

Can anyone recommend some websites/software that would give more in-depth guide to colours on websites. I would like more help on what colours go with other colours etc

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