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Kanoodle to pay just for spreading cookies

 7:11 pm on Dec 8, 2005 (gmt 0)

Kanoodle (remember them?) has a program that pays site owners just for dropping their cookies -- no ads need to run on the site at all. Interesting program -- something new in tracking user behavior? As long as their server doesn't slow down your page load, it sounds like found money.

By increasing the data it collects on viewers of its ads that visit publishers
outside its own network, Kanoodle can target more relevant ads to those
users when they visit a site that serves Kanoodle's BehaviorTarget ads.

ClickZ Article [clickz.com]

If you don't want to run our listings, but still want to get paid for creating a
great site, BrightAds cookies is for you. Add our code to your page, and we'll
drop cookies, so when a user visits another site in the Kanoodle network,
we can show them ads that will appeal to them. Our advertisers pay us for
clicks and we in turn pay you a share.


...and how about that extension: .cool



 7:48 pm on Dec 8, 2005 (gmt 0)

I don't like it. This is one of the reasons people start disabling their cookies. =(

Using cookies to credit commissions -- most people don't have a problem with that.

Using cookies to profile and monitor -- people have a definite problem with that. It feeds into the cookie scares that cookie-blocking software sellers hype up.

Let's not kill the goose that laid the golden egg.


 1:02 am on Dec 9, 2005 (gmt 0)

Totally agree with FourDegreez, sounds like spyware to me.


 8:34 pm on Dec 9, 2005 (gmt 0)

I find on the site no information how much per cookie


 9:11 pm on Dec 9, 2005 (gmt 0)

Sounds like the same thing Google is doing with Google Analytics, except they are paying for the information.


 11:39 pm on Dec 9, 2005 (gmt 0)

I find on the site no information how much per cookie

...And no reply to my email about such...


 11:08 am on Dec 14, 2005 (gmt 0)

Publishers in the program will be paid five percent of the revenue earned when an ad served in Kanoodle's BehaviorTarget network is triggered by the cookie from that publisher's site. If more than one BehaviorTarget cookie is present, the most recent one is given precedence.

5% of an impression? Say if that's a $0.4 ECPM, you then get $0.02 per 1,000 visitors. And that's IF your visitor goes on to another site running these ads. Really doesn't seem worth it to me.


 5:33 pm on Dec 14, 2005 (gmt 0)

It's 5% of the CPC of the click.

Not huge at all, but if you're in the program it is a small gimme.


 7:40 pm on Dec 14, 2005 (gmt 0)

I agree that it doesn't seem worth it at all... I doubt many of the big sites out there even use Kanoodle a lot (vs. adsense & ypn) & would receive enough clicks from your visitors for that 5% to add up to anything. ever.

I guess the only way to make this work is if you get a lot of traffic and have links to sites that have kanoodle ads, but you'll have to have a lot of traffic and be very "convincing" in getting traffic to those other sites. If you're doing that at all, you might as well just run adsense, ypn, or even the Kanoodle ads yourself and get the full CPC. How you would even find sites to link to that run Kanoodle CPC ads, I don't know...


 10:27 pm on Dec 15, 2005 (gmt 0)

I'm gonna try it for a week and see what happens. Sounds harmless to try.

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