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Low fill rate for banner network
Only getting 30% fill rate. Is that bad?

10+ Year Member

Msg#: 11043 posted 6:30 pm on Dec 7, 2005 (gmt 0)

I have a website/photo gallery that receives over 3 million pageviews a month, however, my banner network only fills under 30% of the impressions. The rest go to defaults.

Does anyone know if that is terrible? Shouldn't my fill rate be higher than 30% for first tier? I feel like I am missing out on some major bucks!

Thanks for any clarifications.



10+ Year Member

Msg#: 11043 posted 9:57 pm on Dec 7, 2005 (gmt 0)

That shouldn't be the case... you may want to apply to another network and rotate the two, see what the difference in earnings is. 70% of your traffic that isn't getting fullfilled is pretty bad.

Also, it could be the case that 70% of your traffic is non US and the network only serves to US users?

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