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This 198 message thread spans 7 pages: 198 ( [1] 2 3 4 5 6 7 > >     
Chitika Redesigned eMiniMall Units
In an Effort to Lower Accidental Clicks
Swebbie




msg:558047
 5:46 pm on Nov 18, 2005 (gmt 0)

Mods, put this where it best belongs (start a Chitika category, maybe)...

Chitika just announced that they are eliminating "curiosity clicks" from our revenues. Great. Who gets to decide what differentiates a "curiosity click" from an advertiser whose site just sucks and can't convert? Not us, that's for sure.

I spent probably a hundred hours putting up highly targeted ads on most of my pages. CTR and revenues were building nicely, then this. Whack! CTR cut in half, revenues by more than that. And just a casual blog post from them to announce it. Ho hum. Just another scam. Back to YPN!

 

OptiRex




msg:558048
 5:50 pm on Nov 18, 2005 (gmt 0)

Sorry to hear that Swebbie...when did you find out?

Swebbie




msg:558049
 5:54 pm on Nov 18, 2005 (gmt 0)

Today:

From the Chitika blog:

To help filter out so-called “curiosity clicks” that typically do not lead to conversions on the merchants’ side, we updated the eMiniMalls units to drive qualified clicks. Hence, eMiniMalls users will notice a dip in the overall click through rate (and hence the overall revenue).

[edited by: martinibuster at 8:15 pm (utc) on Nov. 18, 2005]
[edit reason] Removed link to blog, inserted quote. [/edit]

angsuman




msg:558050
 6:10 pm on Nov 18, 2005 (gmt 0)

The fun thing with Chitika is abysmally low CTR. And then they discount clicks. Swell :)

Zygoot




msg:558051
 6:10 pm on Nov 18, 2005 (gmt 0)

These changes suck enourmously.

A few weeks ago they removed the links from the images and now they have removed the links from the titles. Both changes caused a huge drop in both CTR and earnings.

I'm sure Chitika has lost many publishers this week.

vordmeister




msg:558052
 6:12 pm on Nov 18, 2005 (gmt 0)

Back to CJ everyone.....

Buzliteyear




msg:558053
 6:19 pm on Nov 18, 2005 (gmt 0)

Wow. Quite a bait and switch. So far, I don't have any audited data on my account, so I can't see how much CTR, eCPM, EPC dropped on my account, but I'll be watching. If it is just a tiny drop, I'll suck it up. Otherwise, I will be dumping them completely.

Chitika, if you're reading, not a good move at all. You've created the perception that you operate in bad faith.

To help filter out so-called “curiosity clicks” that typically do not lead to conversions on the merchants’ side, we updated the eMiniMalls units to drive qualified clicks. Hence, eMiniMalls users will notice a dip in the overall click through rate (and hence the overall revenue).

While we do strongly believe that in the long run everyone will benefit from our efforts to optimize this eMiniMalls (beta) service, we do recognize that in the short term this might lead to potential drops in revenue for some of our publishers. To best compensate for any potential revenue loss, we are issuing a network-wide 10% bonus through the end of November.


Celicaphile




msg:558054
 6:20 pm on Nov 18, 2005 (gmt 0)

I really hope Chitika is reading this... I can't be more disappointed in a program. I usually wait a couple months to see if a company pays out as promised, but I decided to jump on the Chitika band wagon right away & while I have made a fair amount, I am deeply concerned about getting it now. I'm also not looking forward to removing all of the Chitika code....

david_uk




msg:558055
 6:25 pm on Nov 18, 2005 (gmt 0)

It's certainly dissapointing, but I pretty well have to stay with the, to get the minimum $50! Once I've got that I'll review the situation.

iblaine




msg:558056
 6:35 pm on Nov 18, 2005 (gmt 0)

If you're going to filter out 'curiosity' clicks that typically do not lead to a conversion then isn't that a CPA affiliate network? eMiniMalls is still in beta and Chitika is offering a 10% bonus for November so obviously they are still trying to fix things.

Celicaphile




msg:558057
 6:41 pm on Nov 18, 2005 (gmt 0)

Once they fix things and people start posting an increase in their earnings that make up for the recent losses, I'll reconsider. For now, I'm taking my check (if they pay up) and running far, far away from these people...

...now to get back to removing code...

yosaid




msg:558058
 6:44 pm on Nov 18, 2005 (gmt 0)

fraud.

That is what comes to mind. This debacle isn't going to help their bottom line nor was it introduced at the right time.

Good luck to Chitika!

[edited by: yosaid at 6:45 pm (utc) on Nov. 18, 2005]

jomaxx




msg:558059
 6:45 pm on Nov 18, 2005 (gmt 0)

A month ago nobody had heard of Chitika. Then a bunch of people started talking it up like crazy - chronic Google haters and, my suspicion only, maybe some people affiliated with Chitika as well. Within a couple of weeks we'd gotten to the irrational exuberance point.

I mean, AdSense is a pretty amazing program. Is it plausible that another program could come out of nowhere and pay TEN TIMES as much per click?

I wish Chitika the best, in fact I have joined up and hope to start using them once things stabilize. But I hope they've been legitimately earning those high per-click values from their advertisers, or else the October and November audits are going to be painful.

europeforvisitors




msg:558060
 6:46 pm on Nov 18, 2005 (gmt 0)

Chitika just announced that they are eliminating "curiosity clicks" from our revenues.

Maybe Google should try that approach instead of smart pricing. :-)

sezampicika




msg:558061
 6:49 pm on Nov 18, 2005 (gmt 0)

Yes... Maybe Google can try it ;-)

jomaxx




msg:558062
 6:56 pm on Nov 18, 2005 (gmt 0)

Don't even say that with a smiley. :(

NoLimits




msg:558063
 7:01 pm on Nov 18, 2005 (gmt 0)

I was doing extremely well with Chitika. I mean, absolutely phenominal.

I would have understood a small drop, or even a moderate drop - but from the very beginning to now, my earnings are 1/6th of what they used to be.

I don't like the way they just make changes with haste and seemingly very little thought. I was a huge supporter in their first month, but waking up to astronomically lower earnings pisses me off.

If you're going to mess with such an important part of the program TELL ME IN ADVANCE so that I can make necessary adjustments to "soften the blow".

What they did may be a necessary change, but not notifying me in advance just threw trust out the window, and our partnership. Now I'll just cross my fingers and hope my last check actually arrives - as I suspect a HUGE publisher fallout.

Swebbie




msg:558064
 7:06 pm on Nov 18, 2005 (gmt 0)

Hey guys and gals, let's make a concerted effort to let them know in no uncertain terms how ticked off we are at this. Not just the action, but the lame method of springing it on us without any forewarning. Go to their blog and post a comment. Maybe if they get a ton of them, the light will go off in their heads and they'll make a change back. I'm not holding my breath, but let's give them a big shout about it and hope.

[edited by: martinibuster at 8:20 pm (utc) on Nov. 18, 2005]
[edit reason] Removed link to blog [/edit]

oddsod




msg:558065
 7:10 pm on Nov 18, 2005 (gmt 0)

Whoa! whoa! whoa!

Chitika just announced that they are eliminating "curiosity clicks" from our revenues. Great. Who gets to decide what differentiates a "curiosity click" from an advertiser whose site just sucks and can't convert? Not us, that's for sure.

That simply wrong, taken out of context and misleading.

And then they discount clicks

The blog does not say they are discounting clicks. They say that "they've updated the eMiniMalls units" i.e. they've changed the design so people are less likely to click by accident. That's it!

And, for that they're paying a 10% bonus. Which they did not need to do. I have no recollection of other contextual programs paying out a bonus because of improvements they made while the program was in beta.

Get a grip folk!

fraud. That is what comes to mind.

Jeez!

Maybe Google should try that approach instead of smart pricing. :-)

If you mean Google should exclude clicks they believe are not made genuinely... they already do. And rightly so. Click tracking often shows a >10% discrepancy between Google's record and webmasters' records of clicks made.

[edited by: oddsod at 7:13 pm (utc) on Nov. 18, 2005]

angsuman




msg:558066
 7:13 pm on Nov 18, 2005 (gmt 0)

You are right. This is a overreaction. The blog post title says it all:

"What happened to the product links?"

sezampicika




msg:558067
 7:13 pm on Nov 18, 2005 (gmt 0)

Chitika is just trying to protect themselves and advertisers.

If their advertisers money is not lost by invalid clicks, I supose they will attract more quality advertising clients.

And then publishers will benefit, if we look long-term.
This is just my opinion.

Also, mods - please transfer this thread to some other sub-forum :-)

Regards!

NoLimits




msg:558068
 7:14 pm on Nov 18, 2005 (gmt 0)

oddsod - they do discount clicks on top of preventing curiosity clicks.

It's called their monthly audit - which took another 30% of my revenue last month.

The 10% kick doesn't even start washing the sour taste of s#itika out of my mouth. It was fun while it lasted.

And those saying this is an overreaction must not have taken a financial hit as a result of Chitika's not communicating with their publishers the changes to come?

oddsod




msg:558069
 7:18 pm on Nov 18, 2005 (gmt 0)

NoLimits, they took 3% of my unaudited figures. With Adsense you get only the audited figures so you can't really see how many were discounted. And you can't see the effect of smartpricing. Some people believe smartpricing dropped their income by 75% (and more).

But, that's not what the OP was about.. Sweebie suggests that a certain new number of clicks are being discounted for being curiousity clicks. And are discounted purely for that reason.

This is misleading and false. Perhaps a simple mistake on his part which he will clarify after checking out.

petra




msg:558070
 7:28 pm on Nov 18, 2005 (gmt 0)

I've said it before in another thread, any decent cpc program will have its own version of Smart Pricing. I just hope after this experience people will stop mentioning Chitika in the same breath as adsense, they're in different leagues, Waaaaaay different!

oddsod




msg:558071
 7:33 pm on Nov 18, 2005 (gmt 0)

The fun thing with Chitika is abysmally low CTR.

That's another thing. A lot of people see higher CTRs with Chitika. And, there's a good reason for that. But, Chitika doesn't suit all sites. If it's not a good match for your site and if you haven't taken the time and trouble to target the ads properly (which, conceded, is a pain when you're used to Adsense) - then you will get low CTRs.

However, the fact that you can target the ads is itself a fantastic opportunity and, on its own, give you a boost of 1000% if you take the time and trouble to do it properly.

Example: A site discussing a certain type of music was getting contextual ads selling an $8 item. The EPC was $0.15. The webmaster went looking on shopping.com and found a lifetime pack from that artist selling for $250 and targeted her ad for that product. You wouldn't even believe if I told you what her EPC went up to. She'd have to make 50 clicks in Adsense to match each one she got in Chitika.

But Adsense works better on other sites/situations.

yosaid




msg:558072
 7:55 pm on Nov 18, 2005 (gmt 0)

The sad thing is that these scandalous updates from Chitika or even YPN will only make greedy Google abuse publishers even more.

The Adsense big dogs should fear Google now more than ever because if competition fails, Google's big abuse-prone teeth become sharper. :)

sailorjwd




msg:558073
 8:06 pm on Nov 18, 2005 (gmt 0)

Seems like they back tracked a little on the changes.

Yesterday the only part of the title text that was clickable was the price/company and now it appear the first part of the title text is clickable - this should bring CTR back a tiny bit.

sailorjwd




msg:558074
 8:09 pm on Nov 18, 2005 (gmt 0)

Now I see they moved the distribution company name to the top of the title text and made it clickable.

oddsod




msg:558075
 8:12 pm on Nov 18, 2005 (gmt 0)

Google's big abuse-prone teeth

I'm not Google's #1 supporter here but I don't think they set out to abuse anyone.

these scandalous updates from Chitika

What part did you find scandalous?

Swebbie




msg:558076
 8:24 pm on Nov 18, 2005 (gmt 0)

Oddsod has convinced me that I misinterpreted the Chitika blog and that they are not actually discounting clicks. They've just apparently changed their ad serving such that they hope (or know) that it will cut down on "curiosity clicks." So I'm sorry that I got everyone riled up on false pretenses. Honest mistake!

Having said that, it still sucks that earnings have plummeted. Making about 35% of previous average. Now those ads are no longer worth the ad space on my pages, so I'm staring at another 100 or so hours to remove them all. Such is life in this business, I guess.

This 198 message thread spans 7 pages: 198 ( [1] 2 3 4 5 6 7 > >
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