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Why Chitika Does Work
My experiences with Chitika

Msg#: 10918 posted 6:26 pm on Nov 12, 2005 (gmt 0)

Hello everyone,

I have seen many posts about Chitika here in Webmasterworld.com and I had to see what the talk was all about so I applied an account and I was just approved less than a week ago.

Since then, I have tried many different positions for the ADS - color variations, etc.

I have then concluded that Chitika is a great compliment for Adsense. The way to make the most out of Chitika is by placing it, with specific products, in pages where Adsense is either not delivering good targetting or poor-paying keywords.

My experience:

I built a history-related website almost a year ago. With Adsense, I would hardly make five cents per click. Even though Adsense had a much higher CTR, products in Chitika would pay me up to 50 cents per click! This meant that I kept more traffic and I earned more money. I, of course, left Adsense in some pages - but Chitika did help greatly the less-targetted ones.

I therefore conclude that Chitika can be much better than Adsense if placed correctly in a page. For example, placing chitika in a SEO-related website will make you pennies - but placing Chitika in a website in which a specific product can be sold is almost always better than Adsense.

For this reason, Chitika should be looked more as a compliment for Adsense and not just a separate product per se. Even though the Adsense TOS doesn't allow the competition ADS in the same page, one can still place them in a different one - which is what I did to maximize my revenue.

Those are just my experiences, and I'd like to see what everyone else thinks about it - and if you have tried it.




5+ Year Member

Msg#: 10918 posted 9:10 pm on Nov 12, 2005 (gmt 0)

I use the blog sized Chitika unit centered at the bottom of each of my product pages with a 160x600 YPN in place of the left side nav and have been pretty impressed. I get 3-5% CTR with $0.20-0.80 per click on Chitika. YPN's CTR is lower but per click is even higher. I have been getting close to a $10.00 ecpm on one site, which is a few times higher than with AdSense.


Msg#: 10918 posted 12:54 am on Nov 13, 2005 (gmt 0)

Yes it's never good to stick with Adsense. The more people that go with Chitika, the better Adsense will become and the better revenue for everyone.


WebmasterWorld Senior Member 10+ Year Member

Msg#: 10918 posted 11:37 pm on Nov 13, 2005 (gmt 0)

I have found that YPN and Chitika make a great combination.

As always, test and tweak. Different placements, colors, ad sizes, etc can make all the difference.


5+ Year Member

Msg#: 10918 posted 12:11 am on Nov 14, 2005 (gmt 0)

So we are allowed to use Chitika on the same page as YPN? I was under the impression that no other advertisment was allowed - at least during the beta.



WebmasterWorld Senior Member 10+ Year Member

Msg#: 10918 posted 1:46 am on Nov 14, 2005 (gmt 0)

Yep, Chitika is ok with YPN/Adsense in non-contextual mode. (Current default in their ad code.)


5+ Year Member

Msg#: 10918 posted 12:32 pm on Nov 14, 2005 (gmt 0)

Forgive my ignorance, but what is so unique about Chitika that advertisers pay so much more per click than they do for Google?

I began implementing Chitika ad about six days ago and am very pleased. As has been mentioned, I see it as complimenting not supplanting AdSense ads.

However, it appears to be a somewhat new company and I want to be cautious rather than overly optimistic. I place most Chitika ads manually to match a topic on a page and when doing so replace AdSense ads. I don't want to go overboard. To me, I'll only know if the effort has been worth it when I see my audited returns.

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