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Affiliates Forum

This 70 message thread spans 3 pages: 70 ( [1] 2 3 > >     
Most Profitable Affiliate Program for College Target Audience
10,000 uniques daily and only $35 in sales?!
LABachlr

10+ Year Member



 
Msg#: 1085 posted 10:37 am on Feb 19, 2003 (gmt 0)

This is completely true. I got pretty lucky, and someone who has a website via their college site linked to my site. Now I am getting some serious traffic, 8,000 - 10,000 unique visitors per day. Yes, unique visitors. I thought it was a mistake at first, as I was used to a small fraction of that. But, it is true, and the traffic keeps on coming.

I have set up some banners and text links to some affiliate programs (pharmacy, dating, and posters), but I have only gotten $35 in sales from the affiliate program with a site that sells posters.

Judging by the posters that they bought, and the traffic that each poster on my site got, the traffic probably consists mainly of male college students.

I would really like to take advantage of this traffic. I know that most guys in college do not have much money, so I am wondering which affiliate programs (and which product categories) to go with that will be the most profitable, and have the most amount of sales, as I will definitely have to deal in volume in order to make any kind of decent money with this traffic.

And I do have high aspirations. I have been reading about affiliates making upwards of $40,000 to $50,000 per month. I want to pass that. I realize that these guys have a lot of sites and a lot of cash to advertise, but I am sure that they started small as well.

Some of you may call me a dreamer, but I know that people are actually doing it. So it is possible.

Now I know that I most likely will not even come close to those figures with a college crowd, but I have to start somewhere.

Anyway, could some of you give me some ideas as to which affiliate programs (specifically) would be the most profitable with this demographic? And which products? I'd appreciate it.

Thanx.

 

Rumbas

WebmasterWorld Administrator 10+ Year Member



 
Msg#: 1085 posted 11:02 am on Feb 19, 2003 (gmt 0)

Make sure you're advertising for products that are very relevant to your content. The more a-like the affiliates are to their merchants, the higher conversions.

If your audience is male college students, maybe books, cd's, movies and that sort of stuff would convert better?

Make sure you're telling the visitors what to expect behind the affiliate links. People don't want to be disappointed.

Check your logs - what phrases are people finding your site on? That would be a very good pointer of possible products/services to advertise for.

Go read all the threads in this forum ;)

Good luck!

LABachlr

10+ Year Member



 
Msg#: 1085 posted 11:27 am on Feb 19, 2003 (gmt 0)

Thanx for your input, Rumbas. I wish I knew what key words they were typing in, but that is not how they are getting to my site. Literally 95% of my traffic is getting to my site via ONE external link from a college student's personal site on his college's server (I'm surprised they haven't complained to him about the amount of traffic he is generating). My logs have very few key words.

With respect to the possible products to offer, CD's are out because most college kids burn them. Dvd's are good, but I don't know of a site that sells dvd's at cheap prices AND has an affiliate program. There is amazon, but their prices are not oriented towards the typical college student. Cheap text books might be a big one, but that is only going to be at the beginning of each semester. But I will look for a website that sells text books that caters to the college crowd price-wise, and has an affiliate program.

And my links say EXACTLY what they are going to get. No deception going on here. Deceiving your traffic makes no business sense whatsoever. It only kills your business and destroys your word of mouth rep.

I'll read thru this killer forum, but if anyone else has more ideas, please...do tell.

Visit Thailand

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 1085 posted 11:49 am on Feb 19, 2003 (gmt 0)

If this is true ( I do not doubt it but seems an awful lot from one link ) then you should look locally.

You have one great advantage that they are all in one place and are all looking for a bargain (am guessing here but if they are mainly all students the chances are..)

With numbers like that I would forget affiliate links and set up an entire store and a thousand other things that every student around the world wants.

If they are all local this should not be so difficult to do.

LABachlr

10+ Year Member



 
Msg#: 1085 posted 12:27 pm on Feb 19, 2003 (gmt 0)

Very good idea to setup a "college store", however, they are not linked to the homepage of my website. They are linked to a page within my site that has some entertaining things on it.

When you say "look locally", what exactly are you referring to? Look at businesses that are local to the college that cater to these students?

And just so you know, there are some visitors from around the world as well. They all aren't local, but a vast majority of them are. However, when the international students start emailing their friends, they will become a larger percentage.

AmericanBulldog

10+ Year Member



 
Msg#: 1085 posted 1:18 pm on Feb 19, 2003 (gmt 0)

Amazon sells second hand books.

Clothing, jeans, shoes, sunglasses etc...

Electronics, not too many without portable music players, mp3's, cd's etc...

Just get in the mode off thinking about the typical college student.

LABachlr

10+ Year Member



 
Msg#: 1085 posted 1:38 pm on Feb 19, 2003 (gmt 0)

Thanx, Bulldog. Good advice.

sem4u

WebmasterWorld Senior Member sem4u us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 1085 posted 1:47 pm on Feb 19, 2003 (gmt 0)

Books would be good as they are so expensive for students these days...been there, done that! They also don't all buy books in the first week; some wait until revision time :o

Also, why not speak to local pubs, barbers, etc. who would take coupons that students could print off in return for discounts?

Mike_Mackin

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 1085 posted 1:52 pm on Feb 19, 2003 (gmt 0)

>Amazon sells second hand books.

Last I heard they used Powells [powells.com] for 2nd hand books.

LABachlr

10+ Year Member



 
Msg#: 1085 posted 2:11 pm on Feb 19, 2003 (gmt 0)

I can also use half.com for used books, cd's, dvd's, etc., however, you can't link to one title on half.com, like you can at amazon.com. You only get $5 per confirmed new buyer.

grainfarmer

10+ Year Member



 
Msg#: 1085 posted 5:08 pm on Feb 19, 2003 (gmt 0)

Do you know this guy who has "given" you all of this traffic? Not to be a realist here, but who is to say that he won't delete your link on his website tomorrow? I'd track this person down, and talk to him before launching some huge work project like a store front. Personally, I would be crushed to go through all that work and then the traffic disappear as fast as it appeared.

G

aspdaddy

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 1085 posted 5:27 pm on Feb 19, 2003 (gmt 0)

>only gotten $35 in sales
Maybe they dont have credit cards, not all students do. Do you know what % of the 10,000 are over 18?

>pharmacy, dating, and posters
How about ringtones,mp3s & gap year products :)

LABachlr

10+ Year Member



 
Msg#: 1085 posted 9:03 pm on Feb 19, 2003 (gmt 0)

You're absolutely right, G. I don't know how long this will last. I could lose everything tomorrow. But I figured I might as well take advantage of it now, while I am getting the traffic. I can then get the people who have already come to my site to come back generating some repeat business.

I suppose I should talk to him, but I don't know how he'll react. Some of these college guys just do it for the fun of it, and may get turned off if I try to capitalize on it. I just figured he would set up the link, and then wouldn't think about it again. If I bring it to his attention that I would like to make money off of it, I'm not sure which way he'd go. Not sure how to approach it with him.

And aspdaddy, I have no idea about any of the demographics other than what I have stated, unfortunately. All I can do is test, test, test.

The great thing about this is that it is a crash course on selling to the masses of a certain demographic, albeit somewhat unknown. Since so many visitors are seeing the offers, if they don't work now, they'll never work, and I can just change it up.

Mardi_Gras

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 1085 posted 9:17 pm on Feb 19, 2003 (gmt 0)

Okay - so let's say 10% of the people who go to this college student's site actually click on your link. Heck, say 20% click. That means this college kid's site is getting 40K-50K unique visitors per day!

First thought - What is on this site that generates that volume of traffic?

Second Thought - Approach him to buy his site - run your affiliate program from there.

dan_popescu

10+ Year Member



 
Msg#: 1085 posted 9:26 pm on Feb 19, 2003 (gmt 0)

Cell phones might work. Used cell phones maybe.

Marcia

WebmasterWorld Senior Member marcia us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 1085 posted 9:34 pm on Feb 19, 2003 (gmt 0)

If you notice from Google Zeitgeist, electronics products and clothing are in the top ten. Everyone buys those, but the choice would depend on the age and lifestyle.

Thinking what college kids use a lot, they have computers and have to do a lot of papers and reports. They have to print out a lot. Printer cartridges are competitive for search engines, but if you've got traffic from the link, however long it lasts, that's something they all need on a continuing basis.

Another thing they might use is phone cards for long distance, depending on whether they live on campus or not. Some can be bought with PayPal, which takes a bank account but not necessarily a credit card. No doubt they use cell phones and maybe pagers.

Think expendibles that are commonly used that people have to make purchases for frequently. With your traffic you should catch a certain number that have a current purchase need.

ggrot

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 1085 posted 9:36 pm on Feb 19, 2003 (gmt 0)

Couple other ideas:

Matchmaking services? Contact venues physically located in that particular college town (it is geotargetting at it's best)?

And yeah, I'd think seriously about contacting this kid. (Shouldn't call him that, I'm a college student too, but still).

LABachlr

10+ Year Member



 
Msg#: 1085 posted 10:34 pm on Feb 19, 2003 (gmt 0)

Mardi_Gras,

>First thought - What is on this site that generates that volume of traffic?

-Entertaining stuff for college students (the kind of stuff you get in emails that make you laugh)
-Also, some flash games that are typical college type games

>Second Thought - Approach him to buy his site - run your affiliate program from there.

Great idea, but no can do. This guy's site is his personal site on his college's domain (i.e. www.mycollege.edu/~me), so I can't really buy it. But that is a great idea if it were viable.

dan_popescu,

>Cell phones might work. Used cell phones maybe.

Great idea! Will use it! Thanx!

Marcia,
>Thinking what college kids use a lot, they have computers >and have to do a lot of papers and reports. They have to >print out a lot. Printer cartridges are competitive for >search engines, but if you've got traffic from the link, >however long it lasts, that's something they all need on a >continuing basis.
>
>Another thing they might use is phone cards for long >distance, depending on whether they live on campus or not.
>
>Think expendibles that are commonly used...

All great ideas! Thanx.

ggrot,

>Matchmaking services? Contact venues physically located in >that particular college town (it is geotargetting at it's >best)? [LOL, right you are!]

Already got the matchmaking thing going on, but thanx. No bites by the way. They actually have a pretty good selection at such a large college. Don't know of any of them trying to date outside of their college circuit as some of them don't even have a car.

>And yeah, I'd think seriously about contacting this kid. >Shouldn't call him that, I'm a college student too, but >still).

How would you approach him? What would be the best way of going about it? I guess a better question is, since you are in college, how would you want to be approached? Again, some of these guys get turned off if someone is trying to make money, but you never know.

I could just try to start a site that people would come back to so that, if I ever do lose that traffic, I would have the repeat business generated from the people that had already visited my site.

By the way, I changed the color of the background from black to white. I think it might give more credibility to the site. What are any of your thoughts on that? Which color background do you think appeals to the most amount of people at that age range?

Hunter

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 1085 posted 11:59 pm on Feb 19, 2003 (gmt 0)

>They are linked to a page within my site that has some entertaining things on it.

Simply focus on why they are coming in the first palce and work out ways to deliver it to them.

ken_b

WebmasterWorld Senior Member ken_b us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 1085 posted 12:31 am on Feb 20, 2003 (gmt 0)

You may already have this, but if not...

But a "bookmark this page" thing on your own page. If 10,000 people are visiting you want to encourage them to come DIRECTLY back to your site.

Also a "Send this page to a friend" thing should be there, might as well encourage them to get their friends to visit you directly too.

clearvision

10+ Year Member



 
Msg#: 1085 posted 9:42 am on Feb 20, 2003 (gmt 0)

Hello,

I sent you a sticky... this subject is right up our sites alley :)

LABachlr

10+ Year Member



 
Msg#: 1085 posted 10:13 am on Feb 20, 2003 (gmt 0)

Hunter,

>Simply focus on why they are coming in the first palce and work out ways to deliver it to them.

Very wise advice. They are coming for some free entertainment. So, I can give them more of that, and just try to sell them stuff while they are there, in a low-key manner of course (text links, my opinions on the sites, etc.).

ken_b

>But a "bookmark this page" thing on your own page. If 10,000 people are visiting you want to encourage them to come DIRECTLY back to your site.

>Also a "Send this page to a friend" thing should be there, might as well encourage them to get their friends to visit you directly too.

Also good advice. I am already using the "send to a friend" tool with another site, and I will incorporate it into this one as well. I will also try that bookmark this site. Do you happen to know how to do that in Dreamweaver MX? Or have the code for that?

And how would you incorporate "send to a friend" code-wise? The way I usually do it is by setting up a mail hyperlink with no email address...like so:

mailto:?subject=Check out www.cooldomain.com!

It just brings up a blank email message with the line above in the subject field, and the cursor is already, by default, in the TO: field already for the user to type in the email address. Is there a better way?

The reason I do that is that some people, myself included, don't really care to send pages to friends via websites as some websites collect the addresses that you input, put them in a database, and then either send out spam themselves to those addresses, or sell the addresses to others who will. I just want to avoid that notion, even though I would NEVER do that.

clearvision,

>I sent you a sticky... this subject is right up our sites alley :)

Got it. Thanks!

sem4u

WebmasterWorld Senior Member sem4u us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 1085 posted 10:34 am on Feb 20, 2003 (gmt 0)

You can pick up a "bookmark this page" script from here:

[codelifter.com...]

LABachlr

10+ Year Member



 
Msg#: 1085 posted 10:51 am on Feb 20, 2003 (gmt 0)

sem4u,

>You can pick up a "bookmark this page" script from here:
[codelifter.com...]

Cool! Thanks!

gopi

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 1085 posted 1:25 pm on Feb 20, 2003 (gmt 0)

I think this student even dont know how much traffic he is generating :) ( most likely the kid will not have access to the logs) unless he is using some free counter

You cannot buy the site as it is in his college edu domain. The best way is to convince this kido that you like his site and want to sponsor it... Assure this guy that you can keep the sponsorship details confidential as the college management dont like monetization of their site....

Write some $$$ check and put big prominant links to you at stragetic clickable areas of his site :) .

This way you and the kid both win :)

LABachlr

10+ Year Member



 
Msg#: 1085 posted 9:29 pm on Feb 20, 2003 (gmt 0)

gopi,

>I think this student even dont know how much traffic he is generating :) ( most likely the kid will not have access to the logs) unless he is using some free counter

You're right on that. I don't think he does know. Surprised the university hasn't said anything to him.

>Write some $$$ check and put big prominant links to you at stragetic clickable areas of his site :) .

Great idea. Now all I need is to come up with the money. How much would you offer?

gopi

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 1085 posted 1:06 am on Feb 21, 2003 (gmt 0)


How much would you offer?

I really dont know...

Maybe you can first try to monetize the existing traffic he sents...try different methods including the ideas suggested here ... in a month or so you will have a idea how much this traffic is really worth ...

Now you will be in a better position to arrive in a Dollar Value ...

LABachlr

10+ Year Member



 
Msg#: 1085 posted 1:30 am on Feb 21, 2003 (gmt 0)

gopi,

>Maybe you can first try to monetize the existing traffic he sents...try different methods including the ideas suggested here ... in a month or so you will have a idea how much this traffic is really worth ...

>Now you will be in a better position to arrive in a Dollar Value ...

Good idea. Thanks.

Visit Thailand

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 1085 posted 2:29 am on Feb 21, 2003 (gmt 0)

Just curious but how much bandwith does your 10,000 uniques per day use?

nativenewyorker

10+ Year Member



 
Msg#: 1085 posted 11:04 am on Feb 21, 2003 (gmt 0)

Some topics that you may want to consider in addition to what has already been mentioned.

job sites ... all these kids go to college to eventually get jobs and some students intern while going to school

resume preparation ... same reason as above

credit card programs ... help facilitate your visitors Internet shopping with you by getting a cc into their hands

student loans ... increase their buying power by putting more money in their pockets

test preparation ... students want higher grades and save time studying because they know what to expect and study for

IMO, you are wasting time promoting dating affiliate programs. College is probably the easiest chance for singles to interact.

Ted

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