homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Advertising / Affiliates
Forum Library, Charter, Moderators: eljefe3 & skibum

Affiliates Forum

the click-thru is dead

WebmasterWorld Senior Member rcjordan us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 10 posted 6:39 pm on Jun 27, 2000 (gmt 0)

Click-Through Rate, R.I.P. [clickz.com] This is required reading in order to get your WebmasterWorld diploma with a major in marketing.

On my sites, some sponsors have a mix of full banners flying in random rotation and permanent butons on some targeted pages. I had noticed that have the mix seemed to improve the clicks on the buttons. I've been trying to explain this to some of my small-biz sponsors. In fact, here's a cut & paste from an email that went out last night.
> For sites like ABCcompany, there is a certain
> amount of "branding" derived from the imprint, but
> the keen interest is, of course, on the clicks.
> Expect 2 percent clicks on the buttons, less than
> 1/2 percent on the banners --slightly above the
> industry average. There is anecdotal evidence that
> the banners do reinforce the click-thrus on the
> buttons, but that is very subjective.



WebmasterWorld Administrator brett_tabke us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

Msg#: 10 posted 11:29 am on Jun 29, 2000 (gmt 0)

How would the networks ever deal if commercials worked on click throughs? The station only gets paid if the the tv viewer changes channels? It was a dumb concept from start to finish. Please help kill the click through - do not support cpc advertising.

Global Options:
 top home search open messages active posts  

Home / Forums Index / Advertising / Affiliates
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved