The decision to axe Jeeves was taken in September 2005 but he stayed in place while the company investigated how users felt about the change.
The removal of Jeeves has been driven by a broader effort to re-brand the Ask search site.
The shadow of redundancy first fell over Jeeves in March 2005 following the purchase of Ask by IAC/InterActive for $1.85bn (£970m). Soon after the deal was signed, IAC boss Barry Diller declared his antipathy towards the valet.
poor Jeeves- they may want to change their company name and domain and so on, but since they're so successful because of him they may want to keep the character as a tradition.
