Through a variety of flash ad search units we have created, a publisher can place the Ask Jeeves search engine directly onto their site. Ask Jeeves pays $0.01 for every completed search result query via a unique, qualified search originating from our creative search units.
Hmm. Let's see. The least I've ever earned through Adsense was 3 cents a click, and I'm not a premium publisher...
With AJ's current layout, 1 cent traffic is going to bring them *massive* ROI.
Is anyone really going to do this - put a penny a click search box on their site?
I just can't believe that Ask, supposedly one of the "majors", has sunk this low.
I am aware of the branding aspects Shak, and I know that even Google had a search affiliate program at one point in their early history.
The difference is that Ask is not really selling its search results for a penny a click, it is sending visitors to a massive adsense feed of the type only a "premium" publisher could have.
Basically this makes Jeeves no better than Ultsearch or Starware, Munky or any of the other bottomfeeder PPC aggregators.
I am not arguing with the business model - it's going to rake in hella profits - it just makes it obvious that Ask is not really trying to be a good search engine, they are only trying to be a successful PPC feed site with a multi-million dollar advertising budget.
Their Business model is simple they earn $30RPM then they pay out $10RPM. Making 66% Gross Margin. While they are just directing the traffic mainly to Google's Advertisers and their own. They build repeat users, brand awarness and brand loyality.
This was extremely popular back in the "GoTo" days. Maybe get back to it.