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Teoma and Themes
What does "themes" mean to Teoma?
Hissingsid




msg:31540
 10:09 pm on Feb 17, 2004 (gmt 0)

Hi,

I've been busily broadening my language and adding a few new pages to my site to please the new Google algo and then today I got a #1 on Teoma for the most important term I target after a couple of years trying to get it above #7.

Does anyone here have any pointers to what are the key requirements for Teoma ranking. I'd really like to try and understand what I've done that has worked so I can try and repeat it on other sites.

Best wishes

Sid

 

caine




msg:31541
 1:43 am on Mar 10, 2004 (gmt 0)

There are 2 major schools of content distribution across one site (one size fits all), and distribution across many sites targetted at different search engines.

I am in the first camp, though appreciating the intricacies of search engine's, i believe that a strong content distribution through theme's and tight related linking is a surefire way to get to the top of any search engine including Teoma.

For me Teoma looks at the following.

Accesible content -> if you write about a thousand different items, then there should be at least a 1000 different pages, not 5 pages with 200 topics/phrase considerations per page.

Authoritative linking -> tight related linking confirming and strengthing the content of a website. Not links with seemingly massive traffic, but absolutely no relevance to your site (i.e. if hand inspection can see there is no relevance, SE's will get there eventually - big negatives for that one).

Validated Code -> The site in which ever languages it is written in should adhere to W3C validated standards. (its professional, and helps with cross browser compatibility).

Page size - > Below 35k, though dependant on the target demographic's online connection status as an average. (i.e. if there all on T1 then the sky's the limit, if all on 33.6k dial-up's then 5k is more acceptable). Realistically there ain't very many target demographics that fall so neatly into a particular sect of connecting speed, hence working on a more average user base is advisable, the SE's look at this too.

Page structure -> from index, down to the lowest and deeply entrenched page thats picking up a killer term traffic once a year on the SE's, not being overly complicated with links and information. SE's factor this in also.

Certainly not an A to Z of how Teoma crawls, processes, and indexes - but safe points none the less.

Hissingsid




msg:31542
 8:39 am on Mar 10, 2004 (gmt 0)

Hi Caine,

Thanks for your reply. I agree re one size fits all.

The things I've changed which I think have helped with Teoma are.

1. Outlinks to authority sites, Google and ODP cats that my page is listed in for example, from the index page.

2. Broadened language using stems of key words and close semantic matches.

3. Changed all of my internal links to absolute URLs rather than relative.

This has moved me from #7 to #1

Best wishes

Sid

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