donuts. possibly - they certainly don't party like the chaps at the plex - or maybe they do - but don't advertise that they do!
I've always been a little frustrated by the lack of serious impact that AJ/Teoma are having, but the traffic and their financial situation is getting bigger, and maybe that is there tactic after all, let it grow organically, and if they continue over the next couple of years, then they will be a big time player in both search and the commercial intra-search industries.
I'm slowly becoming convinced that this is their strategy outside of all the things, that have been said in the past.