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Ask Jeeves ad products
Are they worth the outlay?
claimsweb




msg:32866
 12:24 pm on Apr 14, 2003 (gmt 0)

I am considering an advertising campaign on Ask that goes beyond my current espotting listing that gives me a limited presence.

Ask have a number of enhanced ad products that are designed to boost your profile and deliver good traffic. All you have to do is part with 1000 minimum ad spend. Whilst this may not be excessive when compared to google's 3000 for premium listings - you still have to be certain that its worth the risk - and with google you have that certainty.

Does anyone have any experience of the Ask Jeeves products - the "recommended sites" option for eg?

Is a campaign at this level actually worthwhile?

Any pointers or trapdoors to watch out for?

Id appreciate any advice

Many thanks

 

caine




msg:32867
 9:09 am on Apr 15, 2003 (gmt 0)

> Is a campaign at this level actually worthwhile

Of your concerns, it is ROI that tops all. If you get every single piece of ROI, from a heavily opto-ed site for AJ/TEOMA, would you make money?

Now be realistic, with a sponsored listing, even some of the best promotors around, which use the premium listings on SE's get around a 20% click per SERP view, then how much off that converts to INCOME, is the critical component. (a considerable number of Joe Blogg searchers are aware to an extent that the premium listings are paid for - hence not their on the relitiveness to the search-term - certainly worth considering this).

Their is money to be made on all search engines with the correct sort of opto-marketing approach, though the ROI curve, is dependant on the traffic and the search demographics of the search engine, and AJ/teoma, seems to be a little more feminine than most.

Personally with Teoma/AJ i would be tempted to roll out a site aimed at teoma/AJ algo, moving towards the authoritative hub structures which it views the net. And get the #1 Position for the vast-majority of KW's, to see what it is like at the top with minimal expediture. Then decisions can be made - hopefully while teoma/AJ are growing in unique visitor numbers.

Shak




msg:32868
 9:10 am on Apr 15, 2003 (gmt 0)

ask.co.uk is superb for B2C, very high conversion rates.

a lot of their users I am sure think that the mad butler runs round getting the best answers for them.

Shak

claimsweb




msg:32869
 6:30 pm on Apr 15, 2003 (gmt 0)

my business is B2C and I have to say that the limited campaigns on Ask that I currently run do convert tremendously well

Without wishing to patronise the customer I actually find that the less experienced or knowledgeable user will opt for Ask whereas Google tends to attract more internet savvy people. So whilst the stats may show Google is king -Ask fill a huge gap in the UK and I would be very keen to expand my campaign with them.

Problem is that despite 2 requests to them over the last 4 weeks Ive had no feedback on a possible campaign so its on the blower tomorrow for a chase up (again)

Thanks for your input

Tor




msg:32870
 9:36 am on Apr 21, 2003 (gmt 0)

a lot of their users I am sure think that the mad butler runs round getting the best answers for them.

Well.. doesn`t he? :o

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