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Interview with Brett

 2:25 pm on Nov 8, 2002 (gmt 0)

Presume this must have been posted before!


one million page impressions a week, I don't get it I'm personaly responsible for at least 100 000 :)



 2:33 pm on Nov 8, 2002 (gmt 0)

A very good interview Brett. Informative and visionary. :)


 2:37 pm on Nov 8, 2002 (gmt 0)

Great interview, Brett! :)

Do you have any more WW stats?

How many registered users?

Whats the post / lurk ratio?


brotherhood of LAN

 2:43 pm on Nov 8, 2002 (gmt 0)

JOAT, I guess a few of the answers would be "yes and/or lots" :)

Only 2 mentions of Google too, I guess that's partly why the interview went so well.


 2:45 pm on Nov 8, 2002 (gmt 0)

Like most old school optimizers, I'm not comfortable with the usage of Search Engine Marketing label at all. Marketing is just laying down your credit card and buying clicks at Overture and other search engines. Search Engine Marketing is just a fancy name for checkbook SEO. That's not what I deal with - it is optimization and promotion I am concerned with.



 3:39 pm on Nov 8, 2002 (gmt 0)

Well done, I like the part where he notices hes #1 in AV :P That part is sexy. I remember waking up wondering why I was #1 with my site and more people were coming from search engines than links or word of mouth :)


 3:54 pm on Nov 8, 2002 (gmt 0)

There is the growing use of CSS, DHTML and other presentation gimmicks that are making the web a very user hostile place

Sheesh, Brett. Next pubcon you and I are having a serious chat. Over a beer, or three ;);)



 4:09 pm on Nov 8, 2002 (gmt 0)

Good one Brett. Funny to see i've got almost the same background. I start with a Commodore Superpet :-)
For my point of view, I see the future of SEM more like a WCC (Web Communication Consultant).


 5:09 pm on Nov 8, 2002 (gmt 0)

Well Nick, the two major studies I've seen on CSS were not good. Universally, people are having problems with font sizes. It's also pretty obvious that people are finding dhmtl very difficult to understand. Some of it is such a radical departure from how people learned to use the web, that I think there is no question that css and dhtml abuse is hurting some sites. People don't come for a nav system or gimmicks, they come for content and come back again for content. Overblown css or obscure drop down dhtml stops them from coming back or in many cases, even bookmarking the site.

That's not to say it can't be done tastefully and in a subtle manner that respects the user. Look at what Wired just did with their rebuild, or even Opera software. Both of those sites did a great job of staying out of the users way and putting their content first.


 5:24 pm on Nov 8, 2002 (gmt 0)

Great interview! You need to write more! :)


 5:48 pm on Nov 8, 2002 (gmt 0)

Universally, people are having problems with font sizes

Agreed. An abuse of the technology rather than the technology itself. CSS is like lot's of web stuff. It requires an intimate understanding of the technology to do it right.

Great read by the way Brett, nice to see some of your opinions in a different format for a change ;)



 9:41 am on Nov 18, 2002 (gmt 0)

Good stuff!

There will be another cleansing of that nature over the next 12 months.
I can't wait... Too much junk right now. I was at a ticket selling site yesterday and was so frustrated just said forget it and got in my car and drove to a physical outlet. Seems they thought I would be more usefull as a place so throw pop ups at and 'neat' crap on the page instead of focusing on the real reason for the site.

read Ralphs story on Sat. good as well. too bad don't see much of him anymore...


 11:04 am on Nov 18, 2002 (gmt 0)

Re JS & dhtml - I've never used either and only would very minimally - ever. With CSS, using just a limited amount with the type of minimalistic design I prefer seems to work well, cutting down on file size with a conservative approach to it. If something looks as good to me as Jakob Nielsen's stuff testing with Netscape 4.7 with stylesheets & js disabled, it passes. Everyone to their own taste. :)

That's a great interview altogether, but this is the part that's a summation of what impacts us all here:

We will continue to expand our forum offerings to address the needs of the community. We have such a broad base of webmaster members, that it requires many topics to address their needs. Our vision is that of a full service site that supports all those needs of webmasters from the day they decide to build the site, to running it more effectively. As we expand into new areas, search engine promotion will still be the main topic at hand.

When you think about it, it can be expressed as "The Power of One in Community Building".

Online communities are virtual neighborhoods; they're built one member at a time. It takes one man with a clear vision serving as the driving force to turn it into tangible reality. Then it takes individuals - one at a time, each one serving in their unique capacity - to catch the vision and become co-laborers in the effort, each making their contribution and functioning in their unique capacity, to eventually bring it to fruition.

There's such a broad base, with such a diversity of needs, that we can ask if it's possible to be all things to all people. I believe it's entirely possible - by remembering the power of one. Focusing on the need of one can and does generally address the need of multiples more. And for all the diversity of need there's a corresponding diversity of capability that grows even broader as the member base increases. There's not one member that doesn't make some sort of contribution here that's of value, whether it's by sharing information or by giving an opportunity to gain insight in some respect.

search engine promotion will still be the main topic

I've wondered about that; it was good to read it and gain clarity. It does seem to be a primary focal point over a broad base, probably the one with the greatest diversity of levels of capability.

That's a short interview but it speaks a ream of information and insight. Very enjoyable reading.

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