From: the law firm of Dewey, Cheetum, & Howe
To: Mr Ammon Johns, a.k.a. "Black Knight"
RE: Brand Infringement
You are to immediately discountinue use of the phrase The 'Quack' cocaine of internet marketing as it has the potential to confuse the public and dilute the value of our client's highly branded servicemark/slogan Affiliate Marketing: the crack cocaine of the internetsm.
Cease & Desist Paralegal and Office Peon
I shall attempt to duck all responsibility. Yeah, another 'fowl' pun.
>duck .... fowl pun
Quick, black_knight, hire Lawman to help!
I go away for a quick holiday and look what happens.
GREAT NEWS !! Count me in.
Forget the plane, heini. Birds of a feather flock together, looks like you might as well fly.
Hey, organizing this thing should be Duck Soup [filmsite.org].
>Forget the plane
OK, guess I`ll take a boat and swim.
Just getting over the jet lag from Irvine and working hard on a translation job, I see this!
Count me in.
I wouldn't miss BT having a few beers again ;)
I'm in, only just got back from BARCON. jet lag is kicking the begebees out of me at the mo !
Rumbus, you should have stayed, ended up in Santa Monica.
ended up in Santa Monica
Amazing how far one can travel just walking from one bar to the next, eh? LOL
Walking? Hah, I was carrying him!
Might be able to arrange something interesting on the club front - just lined up a deal with one of the UK's top promoters :)
This sure sounds great. The only way to top it would be to make it coincide with oktoberfest...or maybe take place just before oktoberfest :)
Ian, could you stickmail me the name of the promoter? May have something interesting for you, in way of a link cooperation perhaps?
The date planning thread is over here:
Are there any plans for some talks by some of the incredible WMW experts e.g.
- An unbiased overview of Cloaking.
- How to get PR7
- Forcast for SEs in 2003
>any plans for some talks
Yes, ever since the evening after PubCon1 there have been requests to "take it up a notch" -we're pursuing that now. More on that later as things (and costs) gel.
We've been tossing the idea of roundtable discussion groups around... SHould be interesting.
Here's one that we're pretty sure you will not see:
A short list of my best performing affiliate programs
No one will sign up to host it... wonder why?
You mean people actually make money from affiliate programs ;)
Count me in! Maybe you can drink me under the table again BK?!
I'll remember to leave Gin off the list...
Fresh Egg ;o)
A few thoughts on the next Pub conference.
Don't change a winning horse, they say, and the successes of the first two bar/pub conferences could indicate that the next one should be arranged in the same way, i.e. as an unstructured place to mingle.
In our opinion it should certainly not become a new traditional conference with two days of talks and seminars. There are already several companies that arrange such conferences, and there is probably no need for another one. Moreover, arranging a traditional conference is much more costly and time consuming.
We have benefited greatly from taking part in the two previous conferences. We have got many new friends and we have gained access to highly relevant knowledge.
Some participants have, however, hinted to us that they would like to see a more structured approach, uniting all the participants.
One way of doing this could be to have an official opening. At 1 o'clock precicely the floor could be given to a conference toastmaster, who could welcome all the guests and lead a debate on a topic of common interest.
We would suggest that the arrangement committee asks one or two prominent SE and SEO people to start the debate. By all means, find two outspoken "antagonists", and let them challenge each other for some 20 to 30 minutes. Alternatively one could get some SE representatives to give out som juicy information. Then open the floor for questions and replies. The opening should last no longer than 45 minutes max.
If one gets some well known people to take part in this session, one could use it in the marketing.
Others have suggested that one should have several tables where SE and SEO experts are avialable for advice and discussions. This is a good idea (and there actually were such tables in London) but they should be clearly marked as such, and there should be room for at least five or six people at each of them.
One could also consider having an official ending of the conference. The distribution of prizes could be combined with a short summary made by one of the moderators.
The fact that the conference is such an informal meeting place, means that it often starts the day before, and continues into the night. More people would probably stay if there were an announcement regarding where people could meet after the conference itself.
We are aware of the fact that some participants would like to take this opportunity to arrange some private meetings. Still, if at least some from the arrangement committee gathered at a officially announced public place, that would probably help.
perkoch & susanne
>next one should be arranged in the same way, i.e. as an unstructured place to mingle
Perhaps in the same way that workdays are 8 hours work with one hour lunch, something similar could work, though in reverse, maintaining the unstructured format that obviously has had such appeal for the majority of the time, and still providing a portion that's structured to some degree.
>two outspoken "antagonists"
There's no lack of those around, and certainly no lack of possible topics. Debate is a fascinating concept, structured yet maintaining an unstructured, spontaneous flavor.
perkoch, thank you so much for the excellent input; you've evidently given it considerable thought and attention.
>Some participants have, however, hinted
The feedback I got was more than a hint. ;-)
>an unstructured place to mingle.
There will still be that! We aren't talking doing away with the 'bar/networking' portion, we are just talking ADDING to it.
It was pretty clear from the feedback we got from California, that we needed to have a bit more.
I wish I would have had more time to set down and chat with you at BarConf. It seemed I was always doing something, or someone was grabbing me to go here or there.
It was just that occurrence that lead many of us to realize, there just wasn't enough main course to the show.
We had quite a few people upset that their wasn't any kind of formal presentations at the last one.
>Don't change a winning horse,
If the horse is dead, then get off it ;-)
If it were the same again, it would be about 50 people, and you'd be paying your own bar bill and wmw wouldn't be involved. It was clear the current format was tapped out and another one wasn't going to happen in it's current state. I sure wouldn't be there - most others wouldn't either.
Round tables are definitely on the "table" and being actively discussed.
We are looking for something "unique". Something that that no one else is doing, and that the community would enjoy.
Basically, we want more.
Well, I think the horse is far from dead... but really, what you want to do with a winning horse is start collecting stud fees and making more horses... With a two-day format, not only do we have room for more horses, but any animal breeder will tell you that bringing new blood into the line is essential for keeping things going.
I think the debate idea is brilliant though! It would be a very refreshing change of pace from the traditional sit-and-listen-and-clap keynote, IMO. And the small group roundtables look like an excellent alternative to sit-and-listen-and-take-notes seminars. An actual interactive conference from start to finish!
But I fully agree that one of the main courses (the founding sire of the line, to overstretch my horse metaphor) should still be the excellent networking pubconference we've all grown to love. The event would lose it's soul without it. :)
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