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apart from AdWords
I know Overture Brazil exists, but they don't want to mix that market with the Portuguese one. Overture Spain told me they are "looking into" setting up in Portugal but nothing yet.
So, any other PPC options in Portugal apart from AdWords?
Sapo, IOL...15c minimum bid :/
not very competitive if you ask me. On the other it also depends on the industry you're aiming for.
Maybe I'm not looking correctly, but the Sapo sponsored listings are Adwords and I can't see any in IOL.
In Sapo you have Sapo's ads at the top, adwords listings to the right and also yellow pages results below the adwords ads.
In IOL you have IOL's ads at the top and some adsense to the right.
Search for "carros" (cars) and you'll see what I mean.
Also note that for both portals, if click the search button without choosing any options you'll get the directory results. To see Google results click "Mundial" on SAPO and "Google" on IOL.
Hope that helps.
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