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|Mirago launched in Sweden|
Mirago have just launched a Swedish version of their search engine to add to the countries already covered.
Jolly good, I quite like the Mirago engine and team. Best of luck!
Who will be their main competition in this new market?
Gutt shot, your mileage may be different:
Google (adwords) 70%
Eniro (adwords, espotting?) 15%
MSN (Overture) 10%
Mirago. So what's the deal here? Market share can't be big. Finding the advertiser login on the Swedish site was quite a job. You REALLY want to become a customer before they let you in ;)
SERPS ok, but I would really like to know how many results we're looking at. Not the whole truth, I know, but interesting never the less. I wonder how they'll build the traffic for the advertisers?
Is Mirago a player in the UK Ian?
|Is Mirago a player in the UK Ian? |
That depends on how you look at it.
Directly it has less than 1% of searches so you would say not.
On the other hand it does have its own PPC results and supplies PPC to other minor directories and search engines. They also have an 'Adsense' equivalent called Context Stream.
Effectively it is the only 'home grown' engine of any note in the UK
I have invited them to give us some information about Mirago, lets see if they do.
The only thing i have seen about them is their crawler, no traffic.
Hmm. They even got a norwegian version :-)
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