I searched around for this but didn't get a clear understanding of the foreign Google markets. Are there certain posts about this that are equivalent to Tabke's 26 Steps but dealing with international SEO?
My basic questions are: Do we have to get ourdomain.de, ourdomain.nl domains to have higher visibility internationally or is it sufficent to have ourdomain.com/de/... Is it even possible to get foreign domains without having a physical presence in those countries?
Are auto translations any good (babelfish, etc.) or should we spend the money on human translators?
I have to come up with a foreign markets strategy for my company and website and not sure which ways to go. I'm looking for good UP-TO-DATE posts that someone might be able to direct me to. Thanks for your help.
>Do we have to get ourdomain.de, ourdomain.nl domains to have higher visibility internationally or is it sufficent to have ourdomain.com/de/
No, you would definitly be better off using local domiains (ccTLD's)
>Are auto translations any good
No, they suck. Human translation is the ONLY way to go. In fact using local people is the best solution all around. Local people would know about cultural differences and small differences in the use of the languages etc.
I would recommend żou to have a look at the Euro library [webmasterworld.com] as we have convered a lot of the issues you ask about :)