Just had a look through the Forrester report and I must say it is interesting to see France is predicted to make massive ground on Germany and the UK (currently the two biggest markets) and the Netherlands & Sweden made interestingly strong appearances.
By 2010, European marketers will spend almost €3bn, up from €856m in 2004, on search marketing, the analyst firm predicts.
Whoa! Bring it on. Good find BT. :)
Seems in line with what we're seeing. Eg. demand is increasing faster that we can keep up. Furthermore it seems the clients are getting more interested and demanding as to what they spend their budgets on and how the results turn out. This is good imo.
Traffic, conversions and ROI tracking certainly have been taking a larger role in the mix - advertisers want's to know how their money invested in SEM/SEO is paying off and these days the technology is making this possible.
All in all some very good and interested numbers. Some of us Euro SEOs are happy and have a very bright outlook on the future.