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European Search Engines Forum

Euro SEO to Skyrocket 65%

 3:34 pm on Mar 17, 2005 (gmt 0)


Search engine marketing is heading for the commercial big time with analysts predicting that the sector will generate 1.4bn of spending in Europe in 2005, a 65 per cent year-on-year increase.

The longer term prospects for commercial search marketing, which includes paid listings, contextual search, site optimisation and paid inclusions, are even brighter, according to Forrester Research.



 5:52 pm on Mar 17, 2005 (gmt 0)

OO, goody, hope some comes my way:)

Not being pickey, but shouldn't the title read SEM rather than SEO?


 6:24 pm on Mar 17, 2005 (gmt 0)


SEO/SEM the lines are getting blurred.

Read this post.



 9:12 pm on Mar 17, 2005 (gmt 0)

Just had a look through the Forrester report and I must say it is interesting to see France is predicted to make massive ground on Germany and the UK (currently the two biggest markets) and the Netherlands & Sweden made interestingly strong appearances.

I might start to rethink my EMEA strat now


 10:20 pm on Mar 17, 2005 (gmt 0)

Read this post.

Would if I could....... but I can't......

Surely marketing is marketing! Optimising web pages is optimising web pages!
But this is probably off topic......


 7:51 am on Mar 18, 2005 (gmt 0)

By 2010, European marketers will spend almost 3bn, up from 856m in 2004, on search marketing, the analyst firm predicts.

Whoa! Bring it on. Good find BT. :)

Seems in line with what we're seeing. Eg. demand is increasing faster that we can keep up. Furthermore it seems the clients are getting more interested and demanding as to what they spend their budgets on and how the results turn out. This is good imo.

Traffic, conversions and ROI tracking certainly have been taking a larger role in the mix - advertisers want's to know how their money invested in SEM/SEO is paying off and these days the technology is making this possible.

All in all some very good and interested numbers. Some of us Euro SEOs are happy and have a very bright outlook on the future.


 8:00 am on Mar 22, 2005 (gmt 0)

I can absolutely agree with you Rumbas. In the Norwegian market we experienced substantial increase in 2004 and the market seems to increase another 100% this year.

More and more businesses are jumping down from the fence and entering into this market at an increasing speed.

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