T-online currently contributes about .05% of click throughs for many of our German sites with 90% of traffic deriving directly from the big G.de This figure is this particularly low partly due to the fact that first 10 sites listed in T-Online’s results are disguised* as Adwords. Because of click through fraud and due to the size of G's SE market share we currently do not pay for placement. In Germany T-Online is Google's largest Adword contributor and it would surly be in G's interest to create a desktop for local users which in theory would increase revenue for both companies. However unless this desktop is truly revolutionary (which it won't be) it will not make much of a difference. T-online has aprox 60% ISP market penetration and aprox 95% of its users currently use T-Online’s ISP software which forces the users to use T-Online’s email, browser, and search function etc. This desktop will be treated by Joe Public as nothing more than a gimmick which will add very little in return to T-online's investment.
*vast majority of users do not know the difference
Pass the Dutchie, would you mind explaining how you got the 95% of people using the T-Online software? Especially thanks to the bigger penetration of DSL and Routers I think the number is lower, probably 40-60%.
thanks to the bigger penetration of DSL and Routers I think the number is lower, probably 40-60%
As noted above this is an approximate figure based on the following to illustrate my point.
Only 28% of T-Online's domestic subscriber base are on DSL (source: Ovum's EuroView 2004) Dialup subscribers need to use T-online software to access the net.
Unless users use third party software such as PPP over Ethernet Protocol or third party routers then without the additional software and technical PPPOEP/networking skills then T-Online's subscribers are stuck with T-Online software.