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European Search Engines Forum

Where to advertise for German market?
Looking to increase exposure for English site

 2:56 pm on Jan 12, 2005 (gmt 0)


Our site is already very well indexed in the US search engines. Our AdWords & Overture ads are highly ranked top performers.

But I'm looking to gain exposure in the German market.

It looks as if the top German search engines (from my admittedly basic research) are Google.de, Yahoo.de, Altavista.de, Abacho.com, T-Online.de, Sharelook.de, Euroseek.com, Web.de, and Fireball. Our SERPS results are pretty good on some (Google), but we're near non-existent on others (Altavista).

I'm thinking of trying some European PPC ads. The ones I'm looking at are eSpotting & FindWhat.

My question is: are they worth it?

After analyzing "traffic" from Looksmart it was fairly evident that their clicks are worthless! (Even more hilarious was their email recommendation to increase my budget 10x)

I don't want to signup and waste money with a site that just feeds me worthless traffic from the likes of searchfoo.com.

Are eSpotting & FindWhat reputable? Are there options to target Germany with our existing Google & Overture accounts? I think the main engines I want to target are Fireball, Altavista & Yahoo.

Any suggestions/advice is appreciated.


Andy Atkins Kruger

 4:11 pm on Jan 12, 2005 (gmt 0)

Organically the first one you should target is Google - but if you're looking at PPC then I'd recommend Google, Overture, Mirago and Qualigo! :)


 9:22 pm on Jan 12, 2005 (gmt 0)

rhyno, basically Google is pretty big in Germany. I did a presentation about it for last PubCon.

Google.de 60%
Google.com 15%
Google.at 5%
Google.ch 4%

As you can see Google provides more than 80% of the reach. So AdWords would also be the first choice for PPC. Beside AdWords I'd suggest using Overture, Espotting and Mirago. By covering these four ppc companies you should reach 95% of the german market.


 9:28 pm on Jan 12, 2005 (gmt 0)

Google, Yahoo, MSN (in that order). We also get a few visitors from web.de


 10:13 pm on Jan 12, 2005 (gmt 0)

Hi guys, thanks for your responses.

Didn't realize I left out the fact that we already use Google AdWords & Overture. GAW does fabulous for us. Overture is OK, but hardly any conversions.

Been doing some more reading on the web and this site's forums and it seems like Findwhat is on par with Looksmart, which is a Very Bad Thing. The eSpotting reviews seem neutral... and did they merge with/buy Findwhat? I can't tell from my reading!

Anyway, I might give Mirago, eSpotting and 7Search a try -- seems like I can "preview" them all for a month for under $100.

Any more opinions/recommendations welcome...

BTW, ours is a niche market and I'm only looking at maybe a dozen to twenty keywords max.


 7:27 am on Jan 13, 2005 (gmt 0)

Google.de 60%
Google.com 15%
Google.at 5%
Google.ch 4%

ThomasB, any idea on Google.lu? Just curious...


 6:11 pm on Jan 14, 2005 (gmt 0)

avmgeo, no idea sorry.


 10:14 am on Jan 21, 2005 (gmt 0)

Comparing .at and .ch to .de traffic share proportions - these are roughly the same as citizen proportions of these countries. Luxemburg would be about .6 % then.

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