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European Search Engines Forum

Naming folders (sub directories) what's best?
Spain, Spanish, or Espaņa
Mr Bo Jangles

 2:53 am on Jun 27, 2004 (gmt 0)

and same for:
Italy, Italian,or Italia
German, Germany, or Deutschland

these are folders that I intend to put the site pages in for these various language translations, but what's optimum for naming convention?

thanks all,



 12:11 pm on Jun 27, 2004 (gmt 0)

I'd go for the local language version. Eg. Deutschland, Danmark, Sverige etc. - remember that local characters in folders or file names can cause troubles server side though.

However it depends on the site in question. If you target say "German widgets" and your site is in English only, you might want to name the folder "german".

If you taget "Deutsche Dinge" and your content is in German, you might wanna name your folder "deutsch".

Use common sense :)

Mr Bo Jangles

 2:07 pm on Jun 27, 2004 (gmt 0)

OK, thanks Rumbas


 9:44 am on Jun 28, 2004 (gmt 0)

In Italy we are usual to use abbreviations like "ita/it", "deu/de", "esp/es" and so on.
On my experience they work well.


 11:24 am on Jun 28, 2004 (gmt 0)

I haven't run any tests on it but I think as long as people recognise a folder name as their language/region they're more likely to click. And "de" or "deutsch" is almost the same for most people imho.

Mr Bo Jangles

 11:52 am on Jun 28, 2004 (gmt 0)

my question doesn't actually relate to what *people* recognize, but rather what computer search engine software recognizes - or likes.

(People won't see the names in order to be asked to make a decision.)


 12:01 pm on Jun 28, 2004 (gmt 0)

But people will see the URLs in the SERPs and decide wether they click on them or not. And if it doesn't sound interresting or the URL is somehow unusual the CTR might go down. But going for a word that is recognized by people as their language is ok. For SEs the path doesn't really make a difference as long as the content is in the right language.

Mr Bo Jangles

 1:30 pm on Jun 28, 2004 (gmt 0)

OK, understood, thanks for that clarification.


 2:36 pm on Jul 29, 2004 (gmt 0)

I'd go for a translation of your product name/keyword.

By way of example, would you be any more interested in a search result if it had "/english/" in the URL?

Mr Bo Jangles

 3:32 pm on Jul 29, 2004 (gmt 0)

understood sherwoodseo, many thanks.


 4:00 pm on Jul 29, 2004 (gmt 0)

I second the suggestion from Pagano. Just use the globally recognised language conventions. Both humans and SEs should recognise the significance, plus its only two letters. eg. Spainish = es, Italian = it, German = de. etc.
Library of Congress: Codes for Representation of Names of Languages [loc.gov]

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