If I am selling accommodation in Spain ( for example) is it worth me listing on a german directory etc or will I just get my hits from google because the German SE will use google, ATW or inktomi anyway for WWW searches.
I'm not sue if I understand your question. What is the language of your site, what is the target markets?
Of course in many european markets Google, Ink, and perhaps ATW and AV provide most of the www search traffic. But then directory listings are mostly done partly for better rankings in those engines ...
Step 1 is getting the site translated, *professionally* or in any case by a native speaker, into the target languages. So this means you have to ask if there is budget for the translation, and if the person receiving the messages can deal with messages in each language.
Then, if you have those versions, they'll get picked up by the local googles. *Then*, you go looking to get the site into other directories/SE.
I have my sites in many languages and I always submit to my home country but what I am talking about is for the foreign SE's away from my location. So I have my site in German for example is it worth me assing around submitting when people will find me on some google/atw/inktomi realted SE anyway.