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European Search Engines Forum

Belgian PPC
Help on ppc market in Belgium

 7:15 pm on Dec 9, 2003 (gmt 0)


Looking for a steer on PPC in Belgium - is Google the only way to go, or are there other people in the market worth considering?

Or....do Belgium visitors tend to use other sites such as those in Netherlands & France.

Thanks all



 12:30 pm on Dec 10, 2003 (gmt 0)

You may use Overture France/Netherlands to display ads in the msn.be results.

Nice point with google adwords is you can choose to display the ad only when the search originates from Belgium, which is nice if your service/product is not available out of Belgium.


 12:32 pm on Dec 10, 2003 (gmt 0)

"I" would do google adwords, get a feel for the market,

and also then do "direct" deals if the inventory and ROI is there with the smaller niche search portal typies.



 12:36 pm on Dec 10, 2003 (gmt 0)

Thanks a million

Useful point on MSN

Shak - I think you're right. Google first - everything else can follow if the returns are there

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