|Yahoo.de plans transition from portal to search engine|
In an interview with Financial Times Germany [ftd.de] Franz Dillitzer, CEO of Yahoo.de, has said Yahoo.de intends to focus on websearch and email as core products.
It appears Yahoo.de finally acknowledges it's failure to compete with T-online.de and MSN.de in the portal space. Yahoo.de is barely among the top ten of german web properties, even lagging behind AOL.de and Web.de.
Interesting in this context is the fact that Google is the number 2 property behind T-Online. T-online has recently tried to change websearch providers from ATW to Google. The reason given was that Yahoo, soon owner of ATW, is a direct competitor.
With a move from portal to search engine, plus mail service, however Yahoo goes much more into competition with Google.
Sounds good to me! Now we might consider spending money on express review and pfi for ink, once that kicks in.
Will be good for the market!
any schedule of implementation in Europe?
I'm not sure if what Dillitzer said is related to other Yahoo properties in Europe. Yahoo has to position their offers according to the local competition and market.
Germany, while certainly the most important market, has also proven to be one of the toughest for Yahoo. And, it has to said, their strategies wer not the best so far. If a local portal, without any backing from major national or international companies, like Web.de can overtake Yahoo by far, then Yahoo has done something wrong.
>If a local portal, without any backing from major national or international
>companies, like Web.de can overtake Yahoo by far, then Yahoo has done
Web.de is online since '94. They burned a lot of money (VC) before they get where they are now. Today they are a serious competitor to even big players like yahoo. IMHO, especially in Germany it's always easier for a national portal to get popular than for a international - even than for yahoo. People in germany have never been that hyped about yahoo and other international companies like the people in usa or other countries. Germans notice and trust more the national players. What yahoo did wrong? Well, they aren't "made in germany". :P
Takagi, Web.de has overtaken Yahoo by miles, measured in overall reach.
>"made in germany"
So how come Google and MS are along with T-online the most visited properties on the german web?
The days when web.de started, people were happy and hyped to find a german site on the www. I remember that quite everybody was talking about web.de. They built their customer/visitor base back in these days and still profit from the past, imho. The Web.de people also have done a very good job in expanding the portal by a lot of features and deserve the position in the portal market they currently have - more than yahoo. All imho.
>So how come Google and MS are along with T-online the most visited properties on the german web?
- Google started in germany used by students and academic people. Not main stream. From there the word spreaded and now it's main stream. Google is unique - more unique than yahoo ever was.
- MS ... you ask? Brute force!
Yahoo has never been academic nor using brute force to get popular. It's main stream made in usa which isn't enough to get #1 main stream in germany, imho. At least not enough to STAY main stream.
> along with T-online
I'd say T-Online is a proof of my guess. They are the worsest portal i've ever seen but still used by a lot of people. Ok, they are also somehow using brute force and they are isp which is the main reason for their portal popularity. But look at aol and how fast people move away from aol know. People would do the same with t-online (due to their bad image/support) if t-online wouldn't be german. Don't you think?
note to self: drink coffee before posting
T-online is by most criteria a bad site. If it were not for their position on the ISP sector they would not be where they are. They concentrate mostly on their top tier content partnerships etc, and frankly I have no idea how well that part of their portal works, i.e. if it's profitable etc.
Web.de - i did not mean to say they are a small mom and pop shop. But I ceratinly think their success is not attributed to the fact they are a genuine german company.
If there is a genuine, good service/site, with solid financial backup and smart marketing people, any company can make it, regardless if it's a national or international company.
Going back to Yahoo.de: They could easily have gone the way of Altavista or Dino, or some other fossil. They didn't, which means they are not that bad. It's just that they don't have a real USP. And that's what they are trying to tackle now, I suppose.
>If there is a genuine, good service/site, with solid financial backup and
>smart marketing people, any company can make it, regardless if it's a
>national or international company.
I could be wrong although this rarely happens. ;)
>It's just that they don't have a real USP.
>And that's what they are trying to tackle now, I suppose.
Agreed - they won't have a chance though, imho. Google allready IS main stream in germany and doesn't need that much (financial) power to stay popular compared to a "new yahoo". Yahoo's recent deals are far away from a success insurance. Imho, google is already too strong (market reach) to be overtaken by yahoo/ink. I'd give my money to gigablast instead or any other "new comer" . A image change could be much more work and burn much more money than launching a new start up.
Unfortunately my bets are on MS taking the german search market under their controll sooner or later. They have the most power and are already every second jerk's start page. Brute force gonna win.
This is very interesting.
The only large scale portal success stories are those that are connected with an ISP. Even my wife has her default homepage set to our ISP Portal.
Does Yahoo have an ISP service in Germany?
Does MSN have an ISP service in Germany?
It seems that if you don't have the ISP eyeballs to support it, the portal model starts to wither. In the United States, Yahoo has partnered with a DSL provider to support the portal, but it must be pretty costly.
If anything, this latest statement indicates Yahoo's reluctance to invest any heavier in Germany than it already has. It's options for repairing their German presence are either to invest heavier or retreat, and they have chosen to retreat from a failed strategy.
They have a lot on their plates here in the United States. Perhaps they may want to finish their meals in the United States before proceeding with a similar strategy elsewhere.
No ISP biz - hurt them for sure. It's one of the things that allowed AOL.de to survive.
But then - Web.de is not connected to an ISP either.
Additionally it should be noted Dillitzer was quick to stress in a second interview Yahoo did not actually plan to get rid of any current feature/service.
In hindsight the first announcement might have served two purposes: Make a statement conmcerning the current problems with T-Online, which have dropped Overture in favour of Google, because they felt Yahoo, soon owner of OV, was a direct competitor.
Second Yahoo is tring to promote their websearch.
I certainly think it's been in the line of what Semel, Yahoo.com CEO, has been saying for almost a year now: Yahoo is trying to get the lead in global websearch.