ciao a tutti! i have a brand new site that will provide services to foreign business visitors/students/tourists to the u.s. it's an online driver's ed course (american road rules/how to get a license/can insurance/road signs, etc). since the course is in english only (at least for now as we want to see if the idea will fly) what is my best bet to promote the site on european search engines? i've read a few articles posted here and it seems that (take germany for example) google.de drives a huge amount of traffic vs. google.com. but in order to do it I need german content/.de domain which i will not have for a while. i'm thinking that since it is targeted towards visitors to the u.s., users will search "das web" vs. "seiten auf deutsch" (or so i'm hopping...) i'm just trying to figure out the best approach. i was also thinking of sticking a few german keywords into meta title, but since the site lacks german content i'm concerned that that would be spamming of sort... any advice would be much appreciated.
Google.de as all other Google sites offers 2 or 3 options: all the web, (nearly) identical to Google.com, results in local language, and results from specific country. Your site will be in the main index. Many people use that per default. Since your sites means to attract people speaking english fluently I don't see a huge problem here. Additionally I would suggest to try some Google PPC for german keywords.