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European Search Engines Forum

PPC in Germany
Who are the biggest players?

 3:06 pm on Aug 19, 2003 (gmt 0)

I've just got involved with an international PPC project, which involves Germany, among others.

Currently we're using GG Adwords and Espotting.de, but am not managing to spend our relatively small budget.

I understand that GG has just taken T Online from OV. How does this leave the PPC market in Germany?

We've got budget to spend, but can't seem to spend it (effectively) quickly enough!



 3:19 pm on Aug 19, 2003 (gmt 0)

New on the list is Looksmart, now feeding MSN.de.

I have to agree though, loosing T-Online was a heavy blow to Overture. Germany is now more than ever Google, Google, Google. For SEM this is a very awkward situation.

There is still Qualigo, but that's second tier and will not bring the traffic volume you are looking for.


 3:36 pm on Aug 19, 2003 (gmt 0)

thanks heini

Would you say Looksmart is likely to bring in more traffic than OV?


 3:50 pm on Aug 19, 2003 (gmt 0)

>Looksmart is likely to bring in more traffic

No, it's just another avenue to take.
The main problem with PPC in Germany still is volume vs quality. It's easy to spend a big budget on branding via PPC, but buying really qualified traffic results in very precise targeting and consequently much less spending.


 8:36 am on Aug 20, 2003 (gmt 0)

OK, don't mean to labour this point, but can anyone give me or point me to a list/table of where the PPC results are displayed on the major German search sites.

Would be much appreciated.


 12:43 pm on Aug 20, 2003 (gmt 0)

Adam, just have a look at the web sites of the three big PPC companys for Germany - Espotting.de, Overture.de and Google.de. There you can find the supported SEs.

As Heini pointed out, you CAN keep searching, but there are no other PPCs in Germany worth your money, just the three mentioned above. Take it from a local. :)

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