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Google delivers search results and AdWords for T-Online
Leading german web portal stops partnership with Overture
Fischerlaender

10+ Year Member



 
Msg#: 764 posted 7:22 am on Aug 11, 2003 (gmt 0)

T-Online, the web portal of the leading german ISP, dismissed Overture/FAST as its search partner and started using Google search results and Google AdWords.

According to a member of the T-Online board they stopped using Overture/FAST results because Overture/FAST is now owned by Yahoo, one of the biggest competitors for the T-Online web portal.

This means that another four percent of german seachr queries are now going through Google's servers.

 

Yidaki

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 764 posted 11:12 am on Aug 11, 2003 (gmt 0)

>T-Online, the$web portal of the leading german ISP,
>dismissed Overture/FAST as its search partner and started
>using Google search results and Google AdWords.

Now that is some good news! :)

Do you know when the results will finally change at t-online.de, then? I still see overture sponsored results on top and www underneath ... or will the sponsored ov results stay there?

Fischerlaender

10+ Year Member



 
Msg#: 764 posted 11:52 am on Aug 11, 2003 (gmt 0)

I still see overture sponsored results on top and www underneath

Are you sure? I can see clearly Google AdWords on top and Google SERPs beneath. On the right hand side of the "Sponsored Links" there is a link to Google's AdWords program. And at the bottom of the page is a Google logo saying "enhanced by Google".

jbinbpt

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 764 posted 12:46 pm on Aug 11, 2003 (gmt 0)

I've got my Google adwords right at the top..

Yidaki

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 764 posted 2:18 pm on Aug 11, 2003 (gmt 0)

>Are you sure? I can see clearly Google AdWords on top and Google SERPs beneath.

Ok, you're right - i've been confused by the tracking url which still shows overture - looks like this:
... channel=overture&url=http//www.google.com/url?q=http://exampleclient.com...

Rumbas

WebmasterWorld Administrator 10+ Year Member



 
Msg#: 764 posted 10:03 am on Aug 12, 2003 (gmt 0)

Wow! Another one bites the dust.
That is big news. Thanks Fischerlaender.

T-Online has been running closely with Fast for years now and this is surely a surprising move.

>another 4 % going to Google.

Hmm, that much? Looking at stats that cover a few german sites, I don't even get that much from T-online. In fact we have discussed this several times and wondered why a major portal like T-online doesn't drive more traffic than it actually does. Heini once speculated that people don't go there to search.

fr_cnx

10+ Year Member



 
Msg#: 764 posted 11:03 am on Aug 12, 2003 (gmt 0)

T-Online France= club-Internet
intergration done a few days ago!
Also about 4% to Google!

rencke

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 764 posted 11:55 am on Aug 12, 2003 (gmt 0)

Well spotted Fischerländer and a significant piece of news. I notice that preference is given to German language sites, so it is high time to start translating for those who have not already done so. I would have thought T-online had a bigger slice of the pie than 4% though. Isn't this still Germany's biggest portal?

pmkpmk

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 764 posted 12:01 pm on Aug 12, 2003 (gmt 0)

Rumbas:

In fact we have discussed this several times and wondered why a major portal like T-online doesn't drive more traffic than it actually does. Heini once speculated that people don't go there to search.

I guess that's right. I use T-Online as my mobile Internet access and a lot of freinds and co-workers use it at home. They all use it solely as access-provider, but not as portal! Every single one of them uses Google as search engine.

kelvinhui

10+ Year Member



 
Msg#: 764 posted 12:36 pm on Aug 12, 2003 (gmt 0)

Would you tell me some information about the no. of users of T-online?

pmkpmk

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 764 posted 1:28 pm on Aug 12, 2003 (gmt 0)

T-Online is primarily an internet access provider. The "BIG TWO" in Germany are AOL and T-Online. T-Online itself claims to have 12.5 Million customers ([ueber.t-online.de ]).

AOL Germany claims they have 6.4 Million users in a weekly average ([aol.de ]), but in the same article they calim only to have 2,6 Million members in Germany. So the 6.4 Mio shows the online-session, I guess.

The German poulation is about ~90 Million people. It is said that about 50% of Germans over the age of 14 are online - which is about 32 Million people ([heise.de ]).

Hope that helps :-)

Fischerlaender

10+ Year Member



 
Msg#: 764 posted 3:09 pm on Aug 12, 2003 (gmt 0)

The 4% share in traffic is from Webhits Web-Barometer [webhits.de].

We discussed the german traffic figures here [webmasterworld.com] recently.

martinibuster

WebmasterWorld Administrator martinibuster us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 764 posted 1:35 am on Aug 13, 2003 (gmt 0)

Wow, if I'm not mistaken (and I probably am), this is the first instance of a Overture feeling the Yahoo backlash.

Of course, this is probably hurting them about as much as a gym-towel snap on the bum, and about as humiliating, too.

Overture's working pretty hard lately to pick up new clients ahead of MSN giving them the boot. Clients like sympatico.ca, ironically also a portal/competitor (what were they thinking?).

O will be feeling it though when MSN finally drops them.

weblamer2

10+ Year Member



 
Msg#: 764 posted 1:05 pm on Aug 13, 2003 (gmt 0)

is t-online the same company as t-mobile, the telephone provider? (that used to be voice stream?)

globay

10+ Year Member



 
Msg#: 764 posted 1:05 pm on Aug 13, 2003 (gmt 0)

t-mobile is part of t-online

Fischerlaender

10+ Year Member



 
Msg#: 764 posted 6:35 pm on Aug 13, 2003 (gmt 0)

T-Online and T-Mobile are both parts of Deutsche Telekom, the former state-owned telephone company in germany. And yes, Voicestream is incorporated into T-Mobile.

Rumbas

WebmasterWorld Administrator 10+ Year Member



 
Msg#: 764 posted 7:15 am on Aug 14, 2003 (gmt 0)

..and then Miss Olsen finally got enough content for her story:
http://news.com.com/2100-1032_3-5062734.html

heini

WebmasterWorld Senior Member heini us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 764 posted 11:53 am on Aug 14, 2003 (gmt 0)

The point is really T-online is not a search engine. Unlike other portals, namely Yahoo, T-online does not see the money in search. Thus Google, with a much bigger reach as Yahoo in Germany and other european countries, still is seen as less of a competition as Yahoo.
Short sighted point of view, IMO.

pmkpmk

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 764 posted 2:44 pm on Aug 14, 2003 (gmt 0)

I don't think it's short sighted. I think they simply realize their current position. They KNOW they are "simply" an access provider. And they KNOW they can neither compete with Microsoft's MSN nor with any of the established search engines.

So they spare the resources altogether.

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