Kvasir is by far the most used search site in Norway. It has a market share of more than 50%. Norway has an online population of about 2.7 million (60% of the total population). This means that an average user makes 128 queries a year in Kvasir only.
So if your site does not perform in Kvasir you miss a lot of potential clients.
Thanks for the numbers Tor! Much apreciated. That's a major increase in queries. Can you maybe share where you got the numbers from or is that confidential? ;)
What's your take on why Kvasir is so popular in Norway? The SOL (Scandinavian Online) Network is used quite a lot in Denmark and Sweden as well, but Google and a few "locals" seem to be used a bit more there? Have they done major advertising in Norway?
Makes perfect sense and compares nicely with the findings that Kvasir is very important if you want qualified traffic from Norway:
Over the years we have done a lot of business with Kvasir and I assume that we are among their biggest "clients". We have therefore developed a network of contacts inside the company, so my sources are absolutely reliable.
Ever since the birth of SOL (Scandinavia Online) the company has promoted their search site Kvasir aggressively in the Norwegian market. Over the years they have spent a lot of money to promote this brand to the public. This is why Kvasir today has such a firm grip on the Norwegian audience.
The increase in queries on Kvasir corresponds well with the increase in online shopping in Norway. From 2001 to 2002 there has been an increase in online shopping of 44% to 18 billion Norwegian krones. (2.6 bn. USD) according to the Norwegian newspaper Aftenposten [aftenposten.no]
That means that the average online shopper spent 150 USD in 2002.
I have a website in English on indian paintings.I don't know Norwegian language. When I search in Kvasir Verden it seems to give results similar to google with my webpage at the top.Is it necessary to submit site to Kvasir then. For Norge it gives only Norwegian websites.