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European Search Engines Forum

Choosing Keywords for France
any good tools out there?

 4:52 pm on Jul 9, 2002 (gmt 0)

i've been working on a site for France, and with it recently live am finding less traffic than i'd anticipate. for example, i'm ranking well for the terms i've chosen in FAST, but have seen hardly a click from those listings....

the main problem is that i'm not clear on WHICH keywords i should be targeting. i have educated guesses, but this language in particular is difficult because of the various declentions (sp?)...

so, for example, i'm not sure whether i'm better off using "acheter X" or "achete X" or "achetez X", or "acheter de X" or "achetez le X"... you get the idea.

the new overture keyword tool should be a help (once its available) but until then i'm at a loss. i'm about to explore espotting.fr, but i cant find a similar tool at espotting.de anyway (only for UK)... so i'm not expecting to find one there... oh - and the google tool doesnt have much to offer either.

and a sub-question is with regards to the engines themselves...ie. how do THEY handle these variations? do i really need to choose at all, or do these words all get treated the same?

anyone have experience in this area that they can comment from?

thanks in advance.

[edited by: seoboy at 5:05 pm (utc) on July 9, 2002]



 5:00 pm on Jul 9, 2002 (gmt 0)

Maybe I can help you directly, sticky mail me if you're still interested.


 2:08 pm on Jul 10, 2002 (gmt 0)

That doesn't move the discussion along much, webbie! What are your thoughts?


 2:18 pm on Jul 10, 2002 (gmt 0)



is not perfect but it still gives indications for French words.
(probably from the French Canadians)

try; "a vendre" and it gives various forms (not of verbs though).

You can also try Google adwords and probably Select words where you just go for as many variations of the search query as you want for whatever French speaking country you want and you will get statistics for a very low price, after a month or so.
(one campaign - but many search phrases showing the same ad).
Thats what I did for the Netherlands - they should rename it Google stats;)

Google is the most important in France.


 7:08 pm on Jul 10, 2002 (gmt 0)


I have been looking for the same 'stats' tools as you, for the main languages except english: japanese, german, spanish, french and dutch. The bad news is: there are no tools which really reflect local search keywords.

Overture, Google, Espotting, Wordtracker: all have main database based on English keywords. None are adapted to other languages in a way that is useful enough to build a keyword strategy on it. Once you are trying 2 and 3 keywords phrases, results are irrelevant or absent. In France I even tried Abondance's site, but their keywords aplet does not return valid nor useful results.

Best method so far: use the services of local people: I've had some luck with newsgroups, but I prefer now to really ask local marketing companies. And look at the code, descriptions, and keywords of your main local competitor's site! :)



 7:21 pm on Jul 10, 2002 (gmt 0)

Hi seoboy,

I am a French Canadian also marketing for France, for many markets.
Getting Overture and Google PPC programs datas will give you a rought but very good idea.
Study your competition well, go for 'root' words and note all suggestions.

But, NOTHING, will beat log analysis. Having a single referral for a key phrase you score on page 3 can open unexpected horizons.

Only your logs will tell.


 8:38 am on Jul 11, 2002 (gmt 0)


I have spent about $200, only arround that area.
the conclusion is it depends:
the search engine you are targeting (exalead doesn't work like Google, ...)
the consumers you are targeting (the one who is just looking for info about your products will not use the same keywords when buying)

So spend some money on Google and Overture then analyse your logs. you will get the answer to your own situation.
(I am n1 on those KW applied to my business)


 4:12 pm on Jul 12, 2002 (gmt 0)

>You can also try Google adwords and probably Select words where you just go for as many variations of the search query as you want for whatever French speaking country you want and you will get statistics for a very low price, after a month or so.

This is excellent advise from vitaplease and it is the way I have gone about it. Just make an ad, dream up every conceivable keyword and phrase and go. If you set the maximum per click to $0.05 you should have a very good idea about which ones to target in just a few days and for very little cost. (English could be a bit expensive, but in any other language we are talking of just a few dollars.)

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