Ya - Europe is catching up fast. Echoing the decline of websearch as we knew it with amazing speed. Amazing also how reality always seems to follow WebmasterWorld predicaments...
preparation to the implementation of paid listings [webmasterworld.com] Then I thought it would be Goverture or as speculated for Yahoo.com an own PPC programme. At least you can choose where you put your money - espotting and Goverture are taking over.
Espotting's up now. Great search experience - sponsored listings are clearly recognizable, they jump to the eye - no need to look any further.
And if the searcher still is not satisfied and dares to leave Yahoo - well another window has been popped up on him with some great offers from Amazon.
Seriously - the usability of the new SERPs at Yahoo.de has increased significantly. While until a few weeks ago a search for a broad term returned SERPs with up to hundred and more categories listed - now SERPs present some stuff most users will deem sufficient.
I suspect this will decrease the number of queries going to websearch results. So a good Google listing for a broad term probably loses impact on Yahoo.
And for those who happen to get cut off of all relevant keywords by Yahoos editors, thus ranking bad, an Espotting listing can become a pretty convincing offer.