I paid to have a site to be reviewed by Yahoo quite some time back. I donít remember if it was a pay once offer or a subscription but either way I havenít been paying to have the listing maintained. The site is currently still listed in its respective category but I get hardly any referrals from the link. I was wondering is there a difference between being paid up or not? Would I get more traffic if I were a paid up listing?
In my experience & that of other webmasters I know, it seems that paying for a listing is similar to buying a movie ticket from Fandango.com; you get into the movie a little earlier but that it; everyone gets in eventually & it really doesn't do you any good to pay Yahoo's insane fees just to have them move you to the front of the movie line.
Direct referrals from the Y! Directory are not all that common. But the influence that a Y1 Directory link can have on search results, just because it's a strong link from a trusted authority page, can be very strong. So the value of the link cannot be measured just by the number of click-throughs from the directory page alone.