I'm waying up the pros and cons of a Yahoo paid directory submission against doing a bunch of reputable but less well known directory paid submissions for the same price ( I could probable do about 10 0r 12 for same price as Yahoo). Which is a better way to spend the money? I think the value of the backlink(s) is what we are looking at rather than expecting many direct referrals?
I always launch a new site with a listing from the yahoo directory. Great to establish the theme of your site from the offset...If the coffers are a little dusty then why not consider getting listed over at sbd.bcentral.com Microsoft's directory.....I believe at $49 (per url, 99$ for 3 urls) it's excellent value.
It does get valued more than most directories. But pagerank has nothing to do with it, it's link pop. Look for the keywords in the category name, and check out the number of other sites listed there already.