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$99 listing worth it?

 5:43 am on Sep 25, 2004 (gmt 0)

Now, I realise it totally depends on what category you're in and what "worth it" means to you. But...based on how much traffic business.com gets, is it worth the $99 listing price? I'm mainly looking for targetted visitors (I suppose I could pay for a "sponsored listing"). I know there's the PR boost. What are people's experiences with business.com traffic-wise? Thanks in advance.




 1:06 am on Sep 28, 2004 (gmt 0)

I'd like to see this re-visited myself... anyone have any curent dealings with them? Anything new to consider?


 1:13 am on Sep 28, 2004 (gmt 0)

Paid for my listing 2 months ago, the cat didnt have a good PR but, traffic was dismal. But I think a listing inside wouldn't hurt & you should get targeted traffic.


 1:41 am on Sep 28, 2004 (gmt 0)

What I want to know is the lowest level (STANDARD INCLUSION) the arrow points to the Google results. Are they saying they can put you in Google.


 1:59 am on Sep 28, 2004 (gmt 0)

They have a top keyword as a brand name, so they should get a lot of traffic. But at 100 for a basic entry, ain't worth it.

Their traffic is fraud anyway, well, there's a testimonial that says so......... You've got to be careful, although they do have some nice partners - ZDNet, Financial Times and 24 7 Real Media (if it's true).

I guess it's one of those judgement calls, but at 100 yikes, it's damn pricey for a basic listing.


 2:13 am on Sep 28, 2004 (gmt 0)

Are these the same people that paid a ton for business.com


 4:43 am on Sep 28, 2004 (gmt 0)

Probaby not a bad deal but if you submit to some categories like legal, they frame the site when the visitor clicks on it and show a competitors ad in the top left hand corner of the screen.


 5:58 am on Sep 28, 2004 (gmt 0)

If you're bottom feeding clicks into your AdSense farm, forget it. This isn't for you.

If you are looking for sales leads then it may be a good place to invest in their ppc program. A visitor to business.com may be closer to the purchasing end of the buying cycle than someone clicking around through Google who may be gathering information.

I have found, for my area, that there are many terms that are more reasonably priced than Google. For my area, traffic is higher than findwhat, and none of it looks sketchy- so far so good. I'm currently testing them out. Will wait before giving my final judgement.

As for the directory listings, I'm not seeing as much traffic on that.


 6:32 am on Sep 29, 2004 (gmt 0)

My experience with the standard listing:

-no traffic (5-6 referals a month)
-got listed in low pr category page with many links on the page
-the listing opened in a framed page, and caused problems logging on to my site.
-asked for a refund and got it


 12:29 pm on Sep 29, 2004 (gmt 0)

hmmmmm, yeah but what did you think it was going to be?

This is what Directories are - 'Pages of information' and web pages of links.

The problem is that in order to attract traffic, we need information (that's what people want). But at the same time, company owners want to increase the chances of being clicked on. So, we now have a bit of a problem. How to satisfy both groups.

But this is what Yell, Yahoo, Google offer so looks like we just have to live with that, as noone is in real favour of the client.....

But some have got it right, some like Toxic Lemon who want 10 for a listing - now that's very good value for money, as you get a link. But Business.com, at 99 for a link is way to pricey, and all directories seem to be heading towards the strategy of charging major cash for web links.

I think this sort of practise is here to stay. Personally I'd steer clear of business.com, until they reduce their tariffs significantly.


 9:44 pm on Sep 29, 2004 (gmt 0)

From my experience, they front fill your listing category with google results. So if you enter an empty category, your category will have your competitors (via google) show up before your paid listing shows up. These front filled listings are disguised as real listings, unlike the clearly marked sponsored areas. You can distinguish the paid for and front filled listings by their link text format.


 10:47 pm on Sep 29, 2004 (gmt 0)

Hello - that's a bit naughty...... Disguising other directory results is just pointless, I mean do they think people won't tell? I can't understand why a brand like Business.com needs to trick people..... It's just so stupid.

I know it's about money, but if a service is that good, they shouldn't need to disguise anything. Companies like these are their own worst enemy, the time will come when people get wise to all these tricks, and people just won't use em anymore.

It's just the same thing as Kanoodle and all the others.

Advertising where your competitors are - come on that's just dumb, nobody's going to want that. It's crazy. And the very media that's posing as the 'expert' is actually forcing it's clients to do this.......

Good grief.


 11:36 pm on Sep 29, 2004 (gmt 0)

I think its a good buy, you get something like 4-5 unique links for the price and many categories are empty. Sure the PR is usually low, but really who cares about that anymore. I definatly noticed a boost in serps shortly after I made a buy.

The sad thing is, they are in the process of hand removing every single B2C site in their directory and moving to a strictly B2B stance. I just had mine removed yesterday, they are offering a pro-rated refund though.

If they changed their mind tommorow about allowing B2C sites back in I'd fork over the money.


 8:21 am on Sep 30, 2004 (gmt 0)

I don't know about the $99 listing but we use the PPC option and are very happy with the conversions. The numbers are neck and neck with Overture and each week one is doing slightly better than the other.

Basically a PPC listing saves the need to find dozens of tiny publishers and directories and make individual deals with each. But you pay for this privilege.


 7:02 pm on Oct 4, 2004 (gmt 0)

We used to be big Business.com fans but we have seen the number of referrals each month steadily decline. At this time, we are advising only a Yahoo! inclusion, as that actually produces referral traffic. In terms of PageRank feed, it is not an issue. We come from the school of never getting a link based on PR, we would rather get them for referral traffic and if there is PR attached, thanks for the gravy.




 8:34 pm on Oct 23, 2004 (gmt 0)

I was in a PR6 cat with one link to my home page and 4 other links that went to deeper pages. No traffic, but not a bad deal for $99.

Last month they moved me to a new cat 7 clicks deep on a PR2 page. It was good while it lasted, but I wont renew that site.

A second site I'll add next month. The cat page has a PR4. This page shows up in the serps for some of my keywords, so the chances of traffic improve. If you believe that local rank counts for anything, then I hope to get some benefit from that as well.


 5:28 am on Oct 24, 2004 (gmt 0)

Business.com kicked my listing out of the directory because they are focusing on B2B, and my site is B2C. They refunded my $75 renewal fee though.


 10:35 pm on Oct 24, 2004 (gmt 0)

business.com = good investment.


 11:03 pm on Oct 24, 2004 (gmt 0)

It sometimes never ceases to amaze me the wealth of talent on this board
we have some of our posters who have the intellect
of Stephen Hawking the business accumen of branson and gates and the most indepth knowledge of the Directories around the world and is willing to share with us mere mortals

I personally do not think business com is as good an investment as in years gone by they are tending to put those who pay the $99 fee onto lower and lower pages each time i submit a new site so suspect will not be renewing any more new sites and not paying as others come up for renewal

They have chosen to go down the route of PPC like many other se/ directories ,

may well look at ppc with them at some stage but directory may not be as good as it was


 12:12 am on Oct 25, 2004 (gmt 0)

Just saw an influx of referral traffic over the weekend from Business.com. I hope it continues...



 12:39 am on Oct 25, 2004 (gmt 0)

Did you get lots of enquiries though?


 3:35 am on Oct 28, 2004 (gmt 0)

Did you get lots of enquiries though?

We track everything very well, and they were right in line with our other online advertising.



 6:50 pm on Oct 29, 2004 (gmt 0)

I got business.com listing Free long back, and they are good, Send me over 50-100 hits a month. Not too BAD for free.and for $100 an year, still not bad I feel...!


 7:05 pm on Oct 29, 2004 (gmt 0)

business.com's PPC program has worked extremely well for us. They have some good SERP positions for a few of our keywords.

Their staff has been very helpful and responsive.

The cost (for us) is a little higher than Adwords and a little lower than Over.

They are in the top 15 for overall referrers to our site.


 2:27 am on Nov 7, 2004 (gmt 0)

From my experience, Google is seeing the back links from business.com. In addition, you are getting a link from a highly relevant category, so it helps with link pop. However, I would only get it if the category you are in has a high PR, at least 3 or 4.


 3:50 am on Nov 7, 2004 (gmt 0)

It has high PR, good name but even with all the reported traffic going to it, nothing about it attracts me to it. Design is okay, but not amazing, dunno, it just doesn't do it for me. Not exciting enough maybe......

It obviously gets traffic, but how much exactly? 1 million per year, month - what?

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