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Northernlight sold to Divine
Now, Is Yahoo buying Northern Light (or its services) from Divine?

 3:00 pm on Jan 22, 2002 (gmt 0)

split from [webmasterworld.com] -rcj


The Register reports that "Northern Lights" has a new owner divine inc.

I've never heard of these guys, and don't know what they do and how they will use NL.

The combination of integrated content management, content aggregation and search facilities, adds up to a killer app for corporates, according to IDC's Susan Feldman. "divine now has a strong offering that will make other content-related software vendors and content aggregators sit up and take notice," she says in a statement on the divine press release.

(edited by: rcjordan at 3:23 pm (utc) on Jan. 22, 2002)



 3:16 pm on Jan 22, 2002 (gmt 0)


One of our moderators reported the rumor of this a day or so ago. It was really too speculative at the time, but there's also more that goes with the rumor [clientwire.com].


 3:29 pm on Jan 22, 2002 (gmt 0)

>>Also, northernlight might be replacing Google as the search engine behind Yahoo.

Anyone have some idea of what is the deal between Google and Yahoo?


 3:53 pm on Jan 22, 2002 (gmt 0)


Found the official press release - guess where? (After looking all over divines site, businesswire etc).

Filipowski and Seuss will participate in a conference call for reporters and analysts at Noon CST today. To participate, call 888.603.7920. The passcode is "divine" and the leader is Susan Burke.

Worth lurking in on?


 4:19 pm on Jan 22, 2002 (gmt 0)

>worth lurking

Starting to look that way. Take a look at this tidbit from a thread here at WebmasterWorld dated Jan 13.

Yahoo Premium Search [webmasterworld.com]

Then ResearchBuzz comments [researchbuzz.com] later.

"A rep from Northern Light wasn't able to tell me too much, leaving me to speculate. Is Yahoo buying Northern Light?"

(edited by: rcjordan at 9:31 pm (utc) on Jan. 22, 2002)


 5:15 pm on Jan 22, 2002 (gmt 0)



 9:27 pm on Jan 22, 2002 (gmt 0)

They recently (September/October) had purchased Eprise Participant Server, a content management software company located in Boston.


 10:58 pm on Jan 22, 2002 (gmt 0)

Anyone have some idea of what is the deal between Google and Yahoo?

It's interesting that sense there hasn't been an advancement in the Google-Yahoo relationship, people assume that it's on the rocks. It shows that to be seen to be standing still, you must continually be moving forward.

Methinks that Google has earned a lot more from the deal than Yahoo! As MSN Search shows, successful search != good search (users don't appear to care about result quality)


 6:09 am on Jan 24, 2002 (gmt 0)

Without being too much of a slagger-offer I have to say that my experience with Divine-related companies during my 1 year stay in their hometown of Chicago was less than inspiring. They seem to have a ton of money for making deals, but seem to have a hard time following up and making good companies. It's like they want to be all Internetty, but don't really know what that means. On the one hand they seem to be a good year behind San Francisco in terms of their take on what it requires to do business on the web. And on the other, they seem to be Wall Street fetishists who do deals! deals! deals! because that's how they and measure their glory. It's really odd: they have so much money and and motivation--and therefore potential--but they make a whole lot of bad web sites and unprofitable companies.

Their reputation in Chicago has gone from that of a company that was going to put the midwest on the tech map, to that of a target of derision. If you want to read more about them, check eprairie.com or themayreport.com, both of which come out of Chicago.


I fear it's bad news for Northern Light.

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