In a complicated three-way deal that must be approved by a bankruptcy court judge, the Excite portal will wind up in the hands of iWon, a rival that uses contests to draw Web traffic. Search technology company InfoSpace, which is making the actual $10 million bid, will hand over the assets to iWon and then manage search and directory services on the new Excite site
There goes another boradly objective search engine, though of course it was really a portal. Google and Fast are now the leaders in the "pure objective search results", with Teoma, and a few others the new challengers and maybe in the established field, Northern Light making search an objective, useful exercise for those seeking obj. information on the Web.
Others like Inktomi, AV, MSN and AOL must sneak commercial GoTo or other PPC mechanisms into their SERPS to survive.