Dear. All Now, I am confusing about basic concept or guideline for optimization. 1. I am wondering about weight % and prominence %. If I want to optimize keywords “ Singapore hotels” at Altaviata.com, do I have to analysis weight % of Ranking No1, or another ranking. 2. Should I use the same as weight % and prominence % of No1. I ask same like this, because I don’t know what is the basic concept for optimization or the guideline for create doorway pages. 3 I read the article states the basic concept for optimization. * put one keyword at every area, such as, title, Meta description, Meta keyword, ALT, Picture name, H1, Link text, but in the body how many world should I use? What is the basic concept and how many keywords should be used with the contents or body? Summary: What is the basic concept?