Other than google, altavista and inktomi what other SE's are worth individually optimizing for?
From what I understand those are:
excite, hotbot, lycos, direct hit, fast
I would still say DirectHit is in the running (Ask.com, lycos, MSN popular etc.). You don't really optimize for it in the usual sense other than by a good clickable title and description. Look at the current top ranking sites to get an idea of what people click on (some of the sites have just been in there a long time and amassed brand and popularity by means other than good title and description). It isn't one I would spend a ton of time on though.
"Individually optimizing" for an engine...I've never tried it, but right now I believe it makes more sense to focus on the engines that will spider and list you, because you will get the most for your time spent that way.
Directhit, Excite, I would put into the "don't waste time" let your other optimization efforts carry you here.
What I like to do is find the common occurences between various algorithms, and optimize for those. Seems to work okay for a broad based approach.
Directories of course are very important...I would spend my time on those instead of the lessor known engines (for now).
Jeremy, I would totally agree about Excite, except that I've recently started to see some activity. For a while I submitted as a matter of routine and then stopped altogether, and never even checked because of zero activity.
But I started to see referrals on one site and started to check. They updated some time not too long ago. I was buried under all real estate sites in a web design local category, and all of a sudden it changed. I've also seen them in logs a LOT lately.
>What I like to do is find the common occurences between various algorithms
I notice a vast difference in the number of sites returned between the two, as well as relevancy. Google results are far superior in the medium - competitive categories I checked, Excite being full of irrelevancies and pages redirected to unrelated sites. On the less competitive it's cleaner.
But I notice a big correlation between how I do on the two, as long as there aren't a whole lot of irrelevant (the 4-letter s word) sites mixed in. Lots of sites with specific search terms at Excite redirected to Ebay and a couple others, totally unrelated. Like a childrens type page going to pool tables.
My pages are a only few spots lower at Excite than Google, with Excite having about 5 times the number of sites returned on the searches.
I wouldn't pay too much attention to Excite, or bother optimizing, but I've started submitting regularly again.
I get some odd referrals from European sites that come from Fast on some graphics I've got up. I always submit there and Lycos. I wouldn't pass on those two, especially Fast.
"Individually optimizing..." From my understanding, you can't individially optimize your site for each SE that you are going to submit to. Please correct me if I'm wrong but I was under the notion that you need to optimize your site to accomodate all engines and their ranking algorithms.
well i'm no expert and new to this but i've researched my target engines google and allthe web, i build pages specific to each in each catagory cross link them and hope for the best regarding other engines...
for me the vast majority of my SE traffic comes from google or google/yahoo and then lycos.uk which seems to be fed by allthe web
this could be because i score best in those engines though
If you are going to opto, then the one's i think are the most important are Google, Fast and INK.
I do well with all the crawlers, except DH, NL, and excite.
Excite, i've given up with, though if they list then cool, if they don't bollox to them.
DH and NL, i am struggling to get into.
As for opto-ing, content, content, then content, with meta's and alt's to reinforce.
I always target google first, then fast and ink.
What that gives is good listings in AV, Lycos, Wisenut, and many other good traffic generators.
I would definitley agree with Google and Yahoo. I would probably add MSN and AOL also seeing as these drive the most search traffic in addition to Yahoo & Google. Click_watcher...That's a good thought of cross linking your doorway pages. And you've seen results with this?
caine...NL? Do they get any traffic anymore? :-)
>>>>>That's a good thought of cross linking your doorway pages. And you've seen results with this?
on google it seems to add several places ... although it could be that i had this rise due to other changes i've made at the same time, i now try to have multiple links IN to doorway pages only from the hunch that it makes it appear like a good content page if theres several links inbound, i have been working half from my observations and experiments and half from lateral thinking trying to think what i would do if i was a search engine algo maker
Yeah...it would make sense that if an engine is ranking on links, like Google, both inbound and outbound relevant links would matter to the ranking. I'll have to try that one with my doorway pages.
I'm expert in NL because the biggest portal in Hunagry (where i'm from) using theier engine and database. The online big thing in NL is the Title.
For the 1st question i would say Goggle/Yahoo, lycos, and AV....:)